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The Strategist’s Dilemma: How to Market in a World of Charged Conversations
In this post, you will learn:
Why buyers now evaluate brands through belief and identity, even in B2B
How to build momentum in long sales cycles without adding to the noise
A practical framework that connects data, narrative, and conversion
Where personalization fails (and how to fix it)
How TruLata approaches modern marketing as fractional CMO support plus systems