Win the next job in your service area, and know what earned it.
A service business with a territory is chosen in one short moment, on a phone, on the rating and the reviews. Local services marketing on TruLata puts your leads, your reviews, your search and your ads on one screen that refreshes when you open it, runs the scheduled work whether anyone is at a desk, and gives our team one place to do the rest.
What does local services marketing get me?
The next job in your service area, and a record of what earned it. This service is the work that puts you in front of that moment, your website, your Business Profile, your search presence, your paid search and your content, and TruLata is where it lands: one screen that counts each lead from your own forms and your own CRM rather than from a platform's report.
It is built for a service business with a territory, and the owner or the office manager often carries the marketing between a roof replacement, a repipe, a fence line or a solar install. Fit that description and this page is written for you. It fits more than that: a multi-location or national service business reads the same screen, and a marketing manager makes it the one board the team reports into.
A geographic service business fits TruLata because every source it reads is already yours: the forms on your site, the listing buyers read before they call, the queries Search Console says you appeared for, the ads account that spends your money, and the CRM or booking platform the jobs run on. This page is national: your service area is the geography. The page for the owner who is the marketing department walks through it from that chair.
Every source is already yours
- The forms on your site
- Your Business Profile listing
- Search Console queries
- Your Google Ads account
- Your CRM or booking platform
- Each lead counted from your own forms and CRM
- Your rating and reviews
- A record of what earned the job
What does TruLata show me for my service area?
It leads with leads. When someone submits the form on your site, the form handler appends the row to a lead sheet server-side and emails your team, and the Leads view reads that sheet newest first. Set an outcome on each lead from the screen and it is written to the lead record. Where your business runs on a CRM or booking platform, the Jobs view reads jobs and the job pipeline live, and shows a coming-soon card until the data is trustworthy. A phone call counts as a lead when your CRM records it; a call-tracking platform you run is connected during setup like any other source with an API.
The listing and the search come next. Where a Google reviews card is set up for your instance, the search view shows your rating and review count when the view opens, and your Business Profile listing itself is connected through a manager invitation you can revoke. The search view shows the queries you appeared for, impressions, clicks and average position from Search Console, two to three days behind; the positions are Search Console's own averages, not a rank tracker, and Google's AI Overviews are measured here too. The AI visibility view reports which answers from ChatGPT, Gemini, Claude and Grok named you, scored at baseline and re-run as the program moves. The ads view shows spend, conversions and cost per conversion by campaign, and the analytics view adds GA4 sessions, sources, pages and key events.
Freshness is set by each source, and the header stamp says how old the data is: your CRM, Stripe, your booking platform, website leads and email statistics are live, Google Ads and GA4 lag hours intraday, and Search Console runs two to three days behind. The page loads last night's snapshot first and runs a pull behind it when that snapshot is older than five minutes. The demo has your name and email in front of it, runs on a fictional company called Meridian with illustrative numbers, and is the same engine code every client runs.
The next job in your service area, and a record of what earned it.
What runs on a schedule, and what stays with a person?
The watching runs whether anyone is at a desk. Every morning at 7:05am Eastern a watch reads your Google Ads account's change history and its user list, then separates our own writes and routine noise from material changes by anyone else. Where your forms feed the lead sheet, a second watch is set up for your instance at 7:20am Eastern and runs five checks across the sheet, GA4 and Ads. The leads that landed on the sheet are set against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day rather than at the end of the quarter. The ads page covers both watches.
The drafting runs on your cadence. On Launch, Growth and Command, the content engine researches and drafts articles: each topic passes a demand gate on real search volume and what already occupies the result page, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive. Auto-publish is a per-client setting, so a piece goes out on the cadence or sits in your Drive awaiting approval. On Command, prospects are sourced weekly to the target profile set with you and every draft lands in a review-first queue. A fallback snapshot bakes every night at 12:01am Central, and a failed pull leaves the previous page up.
What stays with a person is anything that spends money. A budget or bid change in your ads account is made within the limits set for your engagement and lands in your account's own change history. Prospect emails leave the review-first queue when a person releases them, or when the queue releases on the schedule set for the engagement, and every send is logged. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request lands with the team and is logged, and the engine's writes to your ad accounts and your site go through each platform's API and land in that account's own change history.
The watching runs whether anyone is at a desk
- Ads change watchOur writes and routine noise set aside, material changes raised
- Lead watchLeads on the sheet set against the conversions Google counted
- Content draftsResearched, deduped and filed as Google Docs in your Drive
- Prospect sourcingTo the target profile set with you, every draft review-first
- Fallback snapshotA failed pull leaves the previous page up
What stays with a person is anything that spends money.
Which trades have their own page?
Fifteen, and each one reads the screen from that trade's own jobs. The emergency trades, where the search happens with water on the floor: plumbing companies, HVAC companies, garage door companies, water damage restoration companies and mold testing and remediation companies.
The project trades, where the job is quoted, compared and signed: roofing companies, fencing contractors, remodeling contractors, solar installers and lawn care and landscaping companies. The recurring trades, where a customer is a contract rather than one call: pest control companies and pet grooming and boarding companies. The practices, where the search is for a provider: dental practices, chiropractic practices and law firms.
If your trade is not on the list, the same description fits it, and the screen reads the same sources. The industries page groups all fifteen, and the multi-location, multi-truck page covers the business with more than one location.
Fifteen trades, one screen
Emergency
- Plumbing
- HVAC
- Garage door
- Water damage
- Mold
Project
- Roofing
- Fencing
- Remodeling
- Solar
- Lawn and landscape
Recurring
- Pest control
- Pet grooming and boarding
Practices
- Dental
- Chiropractic
- Law
Which tier carries local services marketing?
Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Google Ads search is managed on all tiers. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.
Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures.
Month to month, nothing metered.
Can your team run it for me?
Yes. Command adds the outbound engine, social media management and your full marketing team, always on, scoped per engagement, and the managed strategy retainer sits on top of any tier, scoped with you, with strategy, optimization and approvals on our side. Neither carries a number on this site. The managed page covers both, and the pricing page carries the published tiers.
The work our team does on top is the work the screen reads. In setup we connect your CRM or booking platform, Stripe, your email platform and your website forms from the inside with access you grant, and your Google properties by manager invitation. From there we manage your Google Ads search campaigns, and every change we make lands in your account's own change history, which the 7:05am Eastern watch sorts as ours. We run the content cadence into your Drive, keep your Business Profile listing complete through the same manager access, and publish to a WordPress site through its API or re-render and redeploy a static site we host.
Each piece of the service has its own page: search and AI search, paid search, websites, content, analytics and branding, with the services hub above them. Each reports into a view on the same screen, so the service and the software are one account rather than two vendors. Run it yourself on the tier that fits, or have it run for you from the managed page.
- ConnectYour CRM or booking platform, Stripe, email platform and forms with access you grant; Google by manager invitation
- ManageYour Google Ads search campaigns, every change in your account's own change history
- PublishThe content cadence into your Drive, then to WordPress through its API or a static site we host
- Keep currentYour Business Profile listing, through the same manager access
What the screen reads for a local service business.
| What | Where it comes from | How fresh |
|---|---|---|
| Website leads | Your site's form handler, appended to a lead sheet server-side and emailed to your team | Live; on the screen when you open it |
| Rating and review count | Google reviews card, where one is set up for your instance | Read when the search view opens, from a snapshot refreshed every 12 hours |
| Queries, impressions, clicks, average position | Search Console | 2 to 3 days behind |
| Sessions, sources, pages, key events | Google Analytics 4 | Hours behind intraday |
| Spend, conversions, cost per conversion | Google Ads | Hours behind; change history read daily at 7:05am ET |
| Jobs and job pipeline | Your CRM or booking platform, where you run on it | Live |
| Email campaign statistics | Your email platform: ActiveCampaign, Mailchimp, Klaviyo, HubSpot or any other platform with an API | Live |
A phone lead counts when your CRM records it, and a call-tracking platform you run is connected during setup. Card data is never read, and your inbox and calendar sit outside the product today. Positions are Search Console's own averages. A site we host is built by hand, edited and redeployed.
Questions, answered.
Does it matter where my service area is?
This page is national, so the screen reads the same sources wherever your service area is: your forms, your Business Profile, Search Console, GA4, Google Ads and your CRM or booking platform. Setup and the daily ads change watch run the same way in every territory.
Do you count phone calls?
When your CRM records them. A call-tracking platform you run is connected during setup like any other source with an API. The leads the screen counts are submissions from your own website forms, written to a sheet server-side as they arrive, plus what your CRM or booking platform records.
What do I have to connect?
Manager invitations on your Google Analytics property, your Search Console site, your Google Ads account and your Business Profile listing, each revocable in your own console. Our team connects your CRM or booking platform, Stripe, your email platform and your website forms from the inside with the access you grant during setup, so your side is the invitations, and we never ask for your account passwords.
What does your team do on top of the software?
The judged work. Our team sets the limits budgets and bids move within, and every change lands in your account's own change history. Prospect emails leave the review-first queue when a person releases them, or when the queue releases on the schedule set for the engagement, and every send is logged. A person reviews every named target account. Google Ads search is managed on all tiers, the content engine runs on Launch, Growth and Command, and Command adds the outbound engine, social media management and your full marketing team, always on, scoped per engagement. The managed strategy retainer adds strategy, optimization and approvals on our side, on any tier, scoped with you.
When does the screen start showing my numbers?
Access comes first. Then comes the first pull, baselines, the keyword set and the ads watch on your account. After that come the content cadence, ads reports, email flows and goals. From the first pull the page refreshes when you open it, and Search Console numbers arrive two to three days behind the day they describe.
What happens if nobody opens it for a week?
The scheduled work keeps running: the ads change watch at 7:05am Eastern, the lead watch at 7:20am Eastern where one is set up for your instance, weekly prospect sourcing on Command, content research and drafts on your cadence on Launch, Growth and Command, and the fallback snapshot at 12:01am Central. When you open the page it loads the latest snapshot and pulls live numbers behind it when that snapshot is older than five minutes.
The engine behind this is now a product.
Run this work inside TruLata and watch your own numbers move.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.