See every inspection request, review and ad dollar on one screen.

Is this built for a pest control company?

Yes. One thing describes the company it is built for: you sell a service, across a territory, whoever runs the marketing. A company with several branches fits the same way. Pest control is a business built on the second visit: a quarterly plan a household keeps for years, an annual termite warranty that renews without a second sales call, a commercial account for a restaurant or a property manager that pays every month. A one-off bed bug treatment or a wildlife exclusion job counts as a lead on its own, and it is often the first job on a plan.

The moment a customer chooses you is short. A homeowner finds carpenter ants in the kitchen or a wasp nest over the back door, searches from a phone, reads the top results and the reviews under them, and calls the first company that looks nearby and answers. The national franchises are in the same results. The company that wins the call is the one whose listing, reviews and site are in front of that search, and whose form request gets picked up.

The alternatives are the ones every trade knows: a retainer with an agency you cannot see inside, a shared lead from a marketplace that other companies also bought, or the owner doing it at 9pm. TruLata is the fourth option. It shows you which of those pieces is working, counted from your own accounts rather than from a vendor's report, and it runs the parts that can run without you.

What runs while my techs are on routes, and what waits for me?

The watching runs on a schedule whether anyone is at a desk. Every morning at 7:05 Eastern the ads change watch reads your Google Ads account's change history and its user list, and separates our own writes and routine noise from material changes made by anyone else, including the recommendations Google applies on its own. It reads the user list directly, because a grant of access is not written as a change event, so a new address on your account shows up the next morning like any other material change. What the watch raises goes to your team the same day, with the date the change was made and the login that made it. On all tiers the search campaigns are managed by our team, each change recorded in the same history the watch reads.

On Launch, Growth and Command the content engine takes topics through queued, researching, writing and draft. Each topic passes a demand gate first: real search volume from Google's keyword planner, and the live top ten for the phrase, with the topic rejected when major publishers already own that page. The dedupe reads the titles actually published on your site, the research step cites current sources, each piece is filed as a Google Doc in your Drive with a featured image, and auto-publish is a per-client setting with approval optional. On Growth and Command, Facebook and Instagram campaigns run alongside search. On Command the outbound engine sources prospects weekly to a target profile set with you, which for a pest control company can be the commercial account: property managers, restaurants, warehouses, the customers who sign a recurring contract rather than book once. Every night at 12:01am Central a fallback snapshot is baked, and a failed pull leaves the previous page up. When you open the page it loads that snapshot first and runs a fresh pull behind the request if it is older than five minutes. Every path through the Refresh button ends in a reloaded page whose stamp says how old the data is.

What waits for a person is the judgement: the limits on spend. A budget or bid change in an ad account is made within the limits set for your engagement and lands in your account's own change history. A prospect email leaves from a review-first queue; a person releases it, or the queue releases it on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed. A content piece with auto-publish off waits as a draft until your team approves it. From the screen you can set a lead outcome, request a website change, or request a content, keyword, category or targeting change; each request reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a pest control company?

The one whose engines you want running. Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine is on Command, and Command adds the outbound engine, social media management and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures on every page of this site.