Last updated 2026-09-27.
TruLata LLC is a New Mexico limited liability company with its principal place of business at
712 H St NE, Suite 696, Washington, DC 20002. In this document, "we" and "TruLata" mean that company.
"You" means you, whether you are reading our website, your company holds a TruLata platform account, or you build a site with Sites.
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What this page covers
This page covers three things, and you can tell which part applies to you.
Part one, the website. Visiting trulata.com, reading it, filling in a form on it, or writing to
us through it. Part one applies to everyone who visits, whether or not you are a customer.
Part two, the TruLata platform. The dashboard your team signs into at your own web address ending
in trulata.com. Part two applies if your company holds an account.
Part three, Sites. The site builder at builder.trulata.com, where you make a website for your business and, when you choose to, take it live on your own web address, and websites we build and host for you. Part three applies if you sign in to the builder or we host your site.
Part four applies to all three. How we use AI, law, disputes, changes and how to reach us.
Please also read our Privacy Notice. It governs your visit to this website as well as your use of
the TruLata platform and Sites.
These terms do not cover your fees or your scope of work. That lives in your services agreement with
us. If these terms and your services agreement disagree, the services agreement wins.
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Part one. Using this website
Electronic communications
When you visit trulata.com or send us email, you are communicating with us electronically, and you
consent to receive communications from us electronically. We will communicate with you by email or
by posting notices on this site. You agree that all agreements, notices, disclosures and other
communications we provide to you electronically satisfy any legal requirement that those
communications be in writing.
Copyright in what is on this site
All content on this site is the property of TruLata LLC or its content suppliers, and is protected
by international copyright laws. That includes text, graphics, logos, button icons, images, audio
clips, digital downloads, data compilations and software. The compilation of all content on this
site is the exclusive property of TruLata LLC, with copyright authorship for that collection by
TruLata LLC, and is protected by international copyright laws.
Trademarks
TruLata LLC's trademarks and trade dress may not be used in connection with any product or service
that is not TruLata LLC's, in any manner likely to cause confusion among customers, or in any manner
that disparages or discredits TruLata LLC. All other trademarks on this site that TruLata LLC does
not own are the property of their respective owners, who may or may not be affiliated with,
connected to, or sponsored by TruLata LLC.
Your licence to use this site
TruLata LLC grants you a limited licence to access this site and make personal use of it. It does
not let you download the site, other than page caching, or modify it or any part of it, except with
our express written consent.
This licence does not include:
- Any resale or commercial use of this site or its contents.
- Any collection and use of product listings, descriptions or prices.
- Any derivative use of this site or its contents.
- Any downloading or copying of account information for the benefit of another merchant.
- Any use of data mining, robots, or similar data gathering and extraction tools.
This site, or any part of it, may not be reproduced, duplicated, copied, sold, resold, visited or
otherwise exploited for any commercial purpose without our express written consent. You may not
frame, or use framing techniques to enclose, any trademark, logo or other proprietary information of
TruLata LLC and our associates, including images, text, page layout or form, without express written
consent. You may not use any meta tags or other hidden text using TruLata LLC's name or trademarks
without our express written consent. Any unauthorised use terminates the permission or licence
granted here.
You are granted a limited, revocable and nonexclusive right to create a hyperlink to the home page
of trulata.com, so long as the link does not portray TruLata LLC, its associates, or their products
or services in a false, misleading, derogatory or otherwise offensive manner. You may not use any
TruLata LLC logo or other proprietary graphic or trademark as part of that link without our express
written permission.
Your account and your credentials
If you use this site, you are responsible for keeping your account and password confidential, and
for restricting access to your computer. You accept responsibility for everything that happens under
your account or password. If you are under 18, you may use this website only with the involvement of
a parent or guardian.
TruLata LLC may refuse service, terminate accounts, remove or edit content, or cancel orders at its
sole discretion.
TruLata platform sign in works differently and has no password. Part two explains it.
Reviews, comments and anything else you send us
Visitors may post reviews and comments, and may send us suggestions, ideas, comments, questions or
other information. What you post or send must not be illegal, obscene, threatening, defamatory,
invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third
parties or objectionable. It must not contain software viruses, political campaigning, commercial
solicitation, chain letters, mass mailings, or any form of spam. You may not use a false email
address, impersonate any person or entity, or otherwise mislead anyone about where your content came
from.
TruLata LLC has the right, but not the obligation, to monitor, edit or remove any activity or
content. We do not regularly review posted content. We take no responsibility and assume no
liability for content posted by you or by any third party.
If you post content or submit material, and unless we say otherwise, you grant TruLata LLC and its
associates a nonexclusive, royalty free, perpetual, irrevocable and fully sublicensable right to
use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute and
display that content throughout the world in any media. You grant TruLata LLC, its associates and
its sublicensees the right to use the name you submit in connection with that content, if they
choose.
You represent and warrant that you own or otherwise control all the rights to the content you post,
that the content is accurate, that its use does not violate these terms and will not cause injury to
any person or entity, and that you will indemnify TruLata LLC and its associates for all claims
resulting from content you supply.
This section covers what you post or send through the website. What your team writes inside the
TruLata platform is yours, and part two says so.
Service and product descriptions
We try to be as accurate as possible. Even so, TruLata LLC does not warrant that service or product
descriptions, or any other content on this site, are accurate, complete, reliable, current or error
free. If a service or product offered by TruLata LLC itself is not as described, your sole remedy is
to contact us and ask for a review of the sale. Refunds may be granted at TruLata LLC's sole
discretion.
The website is provided as is
**This site is provided by TruLata LLC on an "as is" and "as available" basis. TruLata LLC makes no
representations or warranties of any kind, express or implied, as to the operation of this site or
the information, content, materials, services or products included on it. You expressly agree that
your use of this site is at your sole risk. To the full extent permissible by applicable law,
TruLata LLC disclaims all warranties, express or implied, including but not limited to the implied
warranties of merchantability and fitness for a particular purpose. TruLata LLC does not warrant
that this site, its servers, or email sent from TruLata LLC are free of viruses or other harmful
components. TruLata LLC will not be liable for any damages of any kind arising from the use of this
site, including but not limited to direct, indirect, incidental, punitive and consequential damages.
Certain state laws do not allow limitations on implied warranties, or the exclusion or limitation of
certain damages. If those laws apply to you, some or all of the above disclaimers, exclusions or
limitations may not apply to you, and you may have additional rights.**
This section is about the website. Liability for the TruLata platform is set out in part two.
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Part two. Using the TruLata platform
Who may use it
Your dashboard is for named people at your company. Each person signs in with their own email
address and holds a seat. Your plan sets how many named seats you get.
We can also grant access by email domain, so that anyone at your company can sign in. That is your
call and we set it up on your written request.
The account owner at your company controls who has a seat. Tell us in writing to add or remove
someone and we do it. Removing someone takes effect within about thirty seconds, everywhere, with no
deploy and no waiting.
Do not share a sign in link or a signed in session. A sign in link is sent to one address, is
good for fifteen minutes, and is burned when it is used. Sharing it is sharing your company's figures
with whoever receives it. You are responsible for what people you have given access do on the
dashboard.
Our own staff, on addresses at our own domain, can also open your dashboard. That is how we build,
support and fix it. Those addresses do not spend a seat.
What you may and may not do
You may use the dashboard to run your business: read your figures, act on your own records, comment
on your own posts, raise tickets, upload your own files, and connect your own accounts.
You may not:
- Try to reach another company's dashboard, data or files.
- Try to get around the sign in, the seat check or the rate limits, or supply your own identity
headers.
- Scrape, bulk export or automate against the dashboard beyond normal use. There are per minute
ceilings on requests and we may enforce them.
- Upload anything unlawful, or anything you do not have the right to upload.
- Resell or give away access to the dashboard.
- Probe, test or attack the service without our written agreement first.
Your data and your accounts stay yours
You own your data. Your figures, your leads, your customer records, your uploaded files and
anything your team writes in the dashboard belong to you. We hold them to run the service for you.
You own your accounts. Your Google Analytics, Search Console, Google Ads, CRM, advertising,
payment and website accounts are yours. Connecting them to the dashboard does not transfer anything.
Our access is granted by you and revocable by you. Where you connect a Google account yourself,
the dashboard sends you to Google, Google asks you, and we store only a refresh token, encrypted. We
hold three read only permissions for that connection: analytics, search performance and ads. You can
withdraw that access in your own Google account at any time, without asking us. Where you have given
us a login or an API key to another system instead, tell us and we stop using it.
If you withdraw access to a source, the parts of the dashboard that read from it stop updating. That
is the expected result, not a fault.
What the numbers on the dashboard are
The dashboard is a measurement tool. It reads from named sources and shows you what they report.
- Some figures are read live when you open the page.
- Some figures are pulled on a schedule and served from the last saved copy. When that is the case,
the page header tells you how old the figures are. We carry the age of the actual data, not the
time the record was written.
- If the pull system is down, the numbers go stale rather than the dashboard going dark. Read the
header.
Freshness varies by source, and no source is instant.
| Source | How current |
|---|---|
| CRM, Stripe, booking platform, website leads, email stats | Live |
| Google Ads and Google Analytics, intraday figures | Lag by hours |
| Google Search Console | Two to three days behind |
What we do not promise:
- We do not promise that another platform's numbers are right. If your ad platform, analytics
property or CRM reports a figure, we show it. Different platforms count differently and will not
agree with each other.
- We do not promise a business result. Nothing on the dashboard is a forecast, or a guarantee of
leads, revenue, ranking or return.
- Where the dashboard writes a draft, a summary or an answer for you, treat it as a draft. Check it
before you act on it or send it.
- Nothing on the dashboard is legal, tax, accounting or financial advice.
Availability
We run the service on hosted infrastructure and we work to keep it up. **We do not promise a level of
uptime and there is no service credit.**
Two things we do commit to:
- If we confirm that someone reached your data who should not have, we write to your named contact
within seventy two hours of confirming it, and within twenty four hours if it is still happening.
- If your dashboard is down for more than four hours in a business day, we write to you the same day
saying what was unavailable and what is restored.
We change, add and remove features as the product develops. We deploy behind a staged release and a
set of automated checks, and a failed check stops the release.
Support
Raise a ticket from the dashboard, or write to [email protected]. **We acknowledge support requests
during United States business hours. We do not offer a guaranteed response time**, and we would
rather say so than imply one we cannot hold to.
Fees
Fees, term, renewal and payment sit in your services agreement, and where you signed up through our
checkout, in the plan you chose there. Card details are entered on our payment provider's own hosted
page and never reach our systems.
Liability
Our total liability to you for anything connected with the TruLata platform is capped at the fees you
paid TruLata in the three months before the claim. Neither of us is liable to the other for indirect
or consequential damages, including lost profits, lost revenue or lost data, even if we were told
they were possible.
Suspension and ending it
We may suspend access without notice if we believe an account is being used to reach another
company's data, to attack the service, or unlawfully. We may also suspend for non payment. We tell
you what we did and why.
Either of us may cancel on thirty days written notice. If your services agreement sets out
something different, the services agreement wins.
What happens to your data when it ends
- Seats are revoked on day zero, the last paid day. Nobody signs in after that.
- Your files are kept for thirty days after that, so you have a clear window to ask us for them.
After that window we delete them.
- Your access and sign in records are kept for twelve months, then exported and removed. These
are the record of who opened the account and when. We do not delete them on request, because they
are the evidence that protects both of us.
- Copies inside routine backups are not edited out one by one. They age out on the backup rotation.
Ask us before the window closes if you want an export. We do not hold your source systems and we
cannot give you back an account you never gave us access to. Those stay yours throughout.
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Part three. Using Sites
Signing in and building
You sign in with a link we send to your email address. Building and editing a site is free. We set limits on how many unpaid sites one person can keep and how many they can start in a day, and we may change those limits.
A site you have not taken live lives at a preview address ending in trulata.com. Preview addresses are for you to look at and share while you work. They are hidden from search engines, and they are not a place to run your business from.
We keep a site you have not taken live for 30 days from the day it was made. If it is not live by then, we remove it. We write to you before we do, and you can delete it yourself at any time.
What the builder writes for you
The builder drafts your site from what you give it: your answers, your current website if you point us at it, and your Google Business Profile where we manage it. It holds every sentence to one of those sources. Treat what it writes as a first draft and read it before you take it live. What your site says once it is live is yours to stand behind.
Claims about results, guarantees and awards wait for a TruLata reviewer before they are published. Reviews appear word for word, from the source they came from.
Your content
Your words, photos, logo and the rest of what you add or point us at remain yours. You give us permission to copy, store, change the format of and show them, only as needed to build, host and run your site. You confirm that you have the right to use everything you add or point us at, including the content of any website you ask us to read.
Where the builder adds stock photos, they come from a licensed library. Replace them with your own whenever you like.
Messages your visitors send through your site's form are delivered to you, by email and in the builder.
What you may not do
Use Sites lawfully and for your own business. Do not publish anything you do not have the right to publish, anything misleading about who you are, or anything designed to collect people's details under false pretenses. We may take a site down, or remove content from it, when we believe it breaks this part.
Going live, and what it costs
Going live on your own web address is $49 a month, or $468 a year (the same as $39 a month). You pay on our payment provider's own secure checkout, and card details never reach our systems. If you would rather we build your site for you, contact us and we will scope and quote that work separately.
You keep ownership of your web address. To take your site live you add one record where your address is managed, and we issue the security certificate. Your plan renews automatically at the end of each month or year until you cancel.
Payments are not refunded, including for part of a month or year.
Cancelling
Cancel at any time from Billing and receipts in the builder. Your site stays live until the end of the period you paid for, then returns to its preview address. Your site and its earlier versions are kept, so taking it live again brings it back as it was.
Availability and liability
Availability, support and liability for Sites are as set out for the TruLata platform in part two: we work to keep the service up, we do not promise a level of uptime, and our total liability for anything connected with Sites is capped at the fees you paid TruLata for Sites in the three months before the claim.
Websites we build and host for you
Where your services agreement says we build or host your website, this section applies alongside it. Where they differ, the services agreement wins.
We host your site on managed cloud infrastructure. Hosting includes the security certificate, security updates, a copy of your site's files and content kept apart from where it runs, and restoring the site if something goes wrong.
We work to keep your site available and we do not promise a level of uptime. Planned work that would take the site offline is done at a quiet time and announced ahead where we can. If your site is down for more than four hours in a business day, we write to you the same day saying what was unavailable and what is restored. Report a problem to [email protected].
Your domain stays registered in your name. We need access to point it at your site, and you can move it at any time. Photos and fonts on your site are licensed, and we give you the list of what is used and on what terms, including anything whose licence does not continue after you leave.
If you leave, hosting runs to the end of the period you have paid for. We hand over your site's pages, content and images in a form another host can use and help point your domain to it. Our platform, builder, templates and tools stay ours.
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Part four. Applies to all three
How we use AI
We use AI tools, including our own, to research, draft, design and build parts of our work and parts of the TruLata platform and Sites, the same way we use other software. A person at TruLata is responsible for everything we deliver to you.
AI output can be wrong, so facts, numbers and names are checked before anything is published in your name, and claims about your results, prices or credentials are confirmed with you first.
Your information is used to do your work and run your account, and nothing else. It is shared only with the software providers we need to deliver it, as our Privacy Notice describes, and it is never used to produce work for another client.
Work we deliver does not carry an AI credit or watermark. If you want to know how any piece was made, ask and we will tell you. If you do not want AI used on some part of your work, tell us in writing and we will agree how that part is done.
Applicable law
By visiting trulata.com, using the TruLata platform or using Sites, you agree that the laws of the District of
Columbia, without regard to principles of conflict of laws, govern these terms and any dispute of
any sort that might arise between you and TruLata LLC or its associates.
Disputes
Any dispute relating in any way to your visit to trulata.com, to your use of the TruLata platform or Sites, or
to services or products you purchase from TruLata LLC, shall be submitted to confidential
arbitration in the District of Columbia. The one exception: to the extent you have in any manner
violated or threatened to violate TruLata LLC's intellectual property rights, TruLata LLC may seek
injunctive or other appropriate relief in any state or federal court in the District of Columbia,
and you consent to exclusive jurisdiction and venue in those courts.
Arbitration under these terms shall be conducted under the rules then prevailing of the American
Arbitration Association. The arbitrator's award shall be binding and may be entered as a judgment in
any court of competent jurisdiction. To the fullest extent permitted by applicable law, no
arbitration under these terms shall be joined to an arbitration involving any other party subject to
these terms, whether through class arbitration proceedings or otherwise.
Changes, other policies, and severability
Please also read our other policies posted on this site, such as our Privacy Notice. Those policies
also govern your visit to trulata.com and your use of the TruLata platform.
We may change our site, our policies and these terms at any time. When we change these terms, we
post the updated version with a new date at the top of this page. For a change that materially
affects a TruLata platform customer, we email the account owner. Continuing to use the site or the
dashboard after that is acceptance of the new version.
If any of these conditions is held invalid, void or for any reason unenforceable, that condition is
severable and does not affect the validity and enforceability of any remaining condition.
Questions
Questions about these terms, our Privacy Notice, or any other policy can go to [email protected],
or to our support staff through the contact page at https://trulata.com/contact.
Mailing address:
Trulata, LLC
712 H St NE, Suite 696
Washington, DC 20002
USA