Know which buyer and seller inquiries came from your own site, and what each one became.

Is this built for a real estate agent?

Yes. TruLata is built for an agent, a team or a small brokerage that sells homes across the markets it works, and a brokerage with several offices fits the same way. The marketing is usually yours, done between showings, inspections and closings, often on a Sunday night after the open house, and a team with a marketing coordinator gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every inquiry is counted from your own site, and one screen shows what happened and what it cost.

Sellers and buyers choose differently. A seller asks what the house is worth, compares agents, and reads their reviews before the first call. A buyer finds a home on a listing page, asks for a showing, and often stays with the agent who answered first. Both start with a search, and your busiest weeks are the ones with the least time to watch where the inquiries came from.

A buyer lead from a listing portal is a shared lead, the same buyer sold to several agents at once, and you are one of the calls that buyer gets that afternoon. A home valuation request or a showing request from your own site is yours alone, and it is the kind the Leads view counts. The comparison with bought leads is on mechanism, not on a price we would have to invent. Your past clients and your sphere are the other half: the email that keeps you in front of them is read on the same screen.

What runs while you are at showings, and what waits for you?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history. In April and May, that is what keeps the seller campaign's budget pointed where you put it while you are at listing appointments.

On Launch, Growth and Command, the content engine researches and drafts on your cadence: what to fix before listing, how a first-time buyer gets ready to make an offer, what a neighborhood's homes have in common. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, the engine builds the campaigns and the creatives for your listings and open houses and publishes them through Meta's API, and the Creative view appears where we run paid social, with approval there where you want it. On Command, the outbound engine sources prospects weekly to a target profile set with you and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads: the tracking tag still loads, requests with no GA4 form event, paid requests with no Ads conversion, a campaign that was spending and has gone to zero, and organic traffic with no requests at all. The inquiries that landed on your sheet are checked against the conversions Google counted, so a valuation form that stopped submitting is flagged the next morning, not after the spring market. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up rather than an empty one.

What stays with you is the judgement: the limits on spend, what goes up under your name, and anything that answers a buyer or a seller. A content piece with auto-publish off waits as a draft until you approve it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history. The showing, the pricing conversation and the offer stay with you.

Which tier fits a real estate agent?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads, for listing and open house campaigns, are on Growth and Command. The outbound engine is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so each agent on a team signs in with a seat of their own, and a seat removed when an agent leaves is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.