Agencies
Put every client on one system instead of a login per tool per client. Your account managers open only the clients assigned to them.
For agencies and independent marketers
An army of agents for every client. You keep the client.
TruLata is autonomous AI marketing software. Addy, the orchestrator, spawns as many agents as each client's work needs and runs them as one team, while your agency owns the relationship, the price and the invoice.
Who it is for
AI marketing software for agencies, freelancers and fractional CMOs.
If you sell marketing services and your site says so, you get the agency rate. That covers a ten-person shop, a solo consultant with four retainers and a fractional CMO running three companies.
Independent marketers
Take on more retainers without hiring. The work your clients pay for runs every day whether or not you had time this week.
Fractional CMOs
Set the strategy and hand the doing to the agents. Each company gets its own account, its own numbers and its own team seats.
How it works
One agency account. A full TruLata account for each client.
01 / Clients
Every client on one home screen
Your agency home lists every client you may open, with leads, website visitors and AI search score side by side, and what needs you this week.
- Creative waiting for approval and connections that need attention, per client
- One click opens that client's full dashboard
- Account managers assigned per client; owners see everything
02 / The work
The marketing runs on its own
Each client account is the same product our direct customers buy, on the plan you pick for that client: website, content, ads, social, email, outbound and AI search, with every lead counted from the client's own site.
- Addy spawns the agents each job needs and checks their work before it ships
- Ad spend stays inside the limits set for each client
- Every change lands in the client's own account history
03 / Ask
Ask across every client
Ask one question and get the answer across the clients you may open: which client had the most leads this week, which one has a connection down.
- Reads only the clients your seat can open
- Each client also has its own Ask inside its dashboard
04 / Your client
We never sell to your clients
Your clients stay yours. TruLata never bills them and does not send them its onboarding or nurture email; milestone notes go to your account manager instead, marked managed by your agency.
- You bill your clients on your own invoices, at your own price; their Billing tab says Billed by your agency and never offers them a TruLata upgrade
- Your staff seats never count against a client's plan seats
The agency rate
The more clients you run, the less each one costs you.
Off the list price on the pricing page , counted on client accounts. No minimum, month to month.
| Client accounts you run | Agency rate |
|---|---|
| 1 to 4 | 30% off list |
| 5 to 9 | 40% off list |
| 10 or more | 50% off list |
| Command, any count | Priced to order, like every Command engagement |
Two rules keep it fair. Your agency's own marketing account pays list. And you never resell a plan to a client below its list price; the margin between the agency rate and list is yours, and pricing under list ends the agency rate.
Getting started
Four steps to your first client.
- 01
See it
Open the agency demo: a sample agency with its clients, the home screen and Ask across clients. It opens with your name and email.
- 02
Book the agency call
Fifteen minutes. We confirm you sell marketing services, set up your agency account and add your team.
- 03
Add your first client
Each client gets its own account and plan. Connect their Google, ads and site once, and the agents start working.
- 04
Price it your way
Set your own price per client, at or above list, and invite the client's own people to their dashboard when you are ready.
Not an agency? If you run marketing inside one company, see TruLata for marketers
FAQ
Questions, answered.
Who qualifies for the agency rate?
Any business that sells marketing services and says so on its website: agencies, freelance marketers, consultants and fractional CMOs. Your own company's marketing account pays list.
How much is the agency rate?
30% off list for 1 to 4 client accounts, 40% for 5 to 9 and 50% for 10 or more, with no minimum and month to month. Command is priced to order.
Can I charge my clients whatever I want?
Anything at or above the list price for that plan. You bill your clients on your own invoices; reselling under list ends the agency rate.
Will TruLata contact my clients?
No. TruLata never bills your clients and does not send them its onboarding or nurture email. Milestone notes go to your account manager, marked as managed by your agency.
Is Addy just another AI agent?
No. Addy is the orchestrator. She spawns as many agents as each client's work needs, at will, runs them as one team and checks their work, so an army of agents is working for every client you hold.
Can I see it before a call?
Yes. The agency demo at demo.trulata.com/agency opens with your name and email and shows a sample agency with its clients, the home screen and Ask across clients.
See how it would run
for your business.
15 minutes with TruLata. We show you what your marketing brings in, what each lead costs, and what we would change first.
Pick a time right here: no card, and no contract to see it. Rather try it alone first? Start a 7-day free trial. See pricing.
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