Give your marketing one owner, and one screen that says whether it is working.

What changes when one person owns my marketing number?

One person answers for the number, and the number is on a screen you both read. Without that owner the pattern repeats: campaigns run without a thesis, an agency ships deliverables nobody directs, and spend leaves the account with nobody owning what it returns. A fractional CMO closes the gap part time: a senior marketing leader who sets positioning and channel priorities, writes the plan, directs whoever does the work, and reports to you in plain language, without a full-time executive on the payroll.

What is different here is where the plan lives. It is not a deck. Its goals sit on your dashboard's Overview as program goals, each with a progress bar and an on-target mark, judged against your own numbers. Its levers, the brand voice, the target keywords, the target accounts, the cadence and the channels enabled, are the Settings view of your workspace. The Monday question, are we on plan and what changes next, has one screen for an answer, and the person accountable reads it with you.

The engagement fits a business that has outgrown owner-led marketing: you sell a service, usually inside a territory, and the plan has lived in the owner's evenings until now. The owner who is the marketing department walks through that seat. The service is national, and a business with several locations fits the same way. A leadership transition, a pivot or a new-market push brings in the same leader.

What runs on a schedule, and what does the CMO decide?

On a schedule, whether anyone is at a desk. The ads change watch reads your account every morning at 7:05am Eastern and separates our own writes and routine noise from material changes by anyone else, including the recommendations Google applies on its own. It reads the account's user list beside the change history, so a setting switched on under any login, or a new address given access, reaches your team the same day. Where your forms feed the lead sheet, a lead watch at 7:20am Eastern runs five checks across the sheet, GA4 and Ads. It checks the leads that landed against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day.

The engines source and draft on their own. On Launch, Growth and Command, the content engine researches and writes on your cadence; each topic passes a demand gate on real search volume, the research cites current sources, and each piece lands as a Google Doc in your Drive with a featured image. On Command, the outbound engine sources prospects weekly to the target profile set with you and drafts an opener into a review-first queue. At 12:01am Central a fallback snapshot is baked, so a failed pull leaves the previous page up rather than a blank one.

The CMO makes the judged decisions, and each one leaves a record. A budget or bid change in your ads account is made within the limits set for your engagement, and it lands in your account's own change history, which the morning watch reads and sorts as ours. A content piece publishes on the cadence where auto-publish is on, and waits in your Drive awaiting approval where it is off. Prospect emails leave from the review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. A change to the voice, the keywords, the target accounts, the cadence or the categories lands with the team as a logged request, and a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier does a fractional CMO sit on?

Any of them. The managed strategy retainer that delivers the fractional CMO sits on top of any tier, scoped with you, with no number on this site. Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Google Ads search is managed on all tiers. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures.