Stop checking five consoles at night. Open one screen with a date on it.
The Command Center takes the checking and the scheduled work off your evenings and leaves the approvals with you. This page says which is which, and what it costs on the published tiers.
Why does checking the numbers take the whole evening?
You open five consoles to answer one question. Google Analytics says whether traffic moved. Google Ads says what the week cost. Search Console says whether the new page has impressions yet. Your Business Profile says whether the last review was answered. Your CRM says which of last week's enquiries turned into a quote. That is five logins, five date pickers and more than one definition of a conversion. The question that matters, which channel produced the jobs that paid, is in none of them. It sits between them, and you do the joining by hand, late, from memory.
None of that is a failure. It is the default when you have a service area, a new customer worth three thousand dollars or more, and no marketing department. The Command Center takes part of that evening and leaves part with you. Here is the split.
Which tabs do I stop opening?
All five, for checking. Your instance is one dashboard at your own address on trulata.com, behind your own login. The Overview holds the headline numbers, the pipeline funnel, revenue by channel where your revenue is mapped to channels, and one tile per workstream. Each view reads its own source: Analytics for sessions, sources, pages and key events; Search Console for queries, clicks and average position; Google Ads for spend, conversions and cost per conversion; your Business Profile for reviews, rating and listing performance; your CRM, GoHighLevel today, for pipeline stages and sources; Stripe for payments; your CRM or booking platform for jobs where your business runs on it. Click a headline number and it opens to its value, change and window. Other figures open to a detail panel.
It refreshes because you opened it. The page shows last night's snapshot in the first instant, fetches the live payload from cache, and starts a pull behind the page if that is older than five minutes. The header stamp says when the data was pulled. Press Refresh and a full pull runs, two seconds to a little over three minutes, and the page reloads when the stamp moves. You never see an error: if the live service cannot be reached you are reading last night's numbers, and the stamp says so. Each source sets its own ceiling and the page says which. Your CRM, Stripe, your booking platform, website leads and email statistics are live. Google Ads and GA4 lag by hours. Search Console runs two to three days behind.
What gets done that I never got to?
The scheduled work, the part you never reach at night. Where the outbound engine runs, it sources prospects weekly to a target profile agreed with you, finds a deliverable address or routes the prospect to a contact-form path, and parks each draft in a review-first queue. Replies are classified. Not-interested and bounced addresses are suppressed. Where the content engine runs, it passes each topic through a demand gate on real search volume and how occupied the results already are, researches from current sources, writes, and files the piece as a Google Doc in a Drive folder kept for your business, with a generated featured image. Where we manage your Google Ads search, a change watch reads the account every day. Answer-engine visibility is scored across ChatGPT, Gemini, Claude and Grok at baseline and re-run as the program moves.
Two watches run each morning, each on the accounts it is set up against. At 7:05 Eastern the ads change watch reads your account's change history and sorts it into our own writes, routine noise and material changes made by anyone else, including recommendations Google applied on its own. It reads the account's user list directly, because a change of access is never logged as a change. Across the accounts we map, one 29-day window held 337 change events: 291 were our own writes and 21 were material. At 7:20 Eastern, on an instance where the lead watch is set up against your forms, five checks run across your site's tag, Ads and GA4, so a broken tag is raised the next morning instead of reporting zero for weeks.
What stays in my hands?
Approvals and outcomes. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Content approval is optional and auto-publish is a setting per client: a piece waits for you or goes out on the cadence you chose, and you pick which. When a lead lands, you set its outcome from the screen and it is written to the lead record. The screen does not read your inbox or your calendar and does not track phone calls, so nothing downstream of your own record is inferred. A phone lead counts only if your CRM records it.
Changes to your accounts stay requests. From the screen you ask for a website change or a content, keyword, category or targeting change; each request goes to the team and is logged. Nothing on the screen writes to your Ads account, your CRM, your site or your Business Profile. Google connections are manager invitations you send from your own console, and you revoke them there. We hold none of your passwords. You get the checking back. The judgement stays where it was.
How soon can I close the tabs?
Two to four weeks. In week one you add our Google account as a manager on your Analytics property, your Search Console site, your Ads account and your Business Profile, and our team connects your CRM, GoHighLevel being the one we connect today, Stripe, your booking platform, ActiveCampaign where you send through it, and your website forms from the inside with access you grant. Nothing in setup asks you to sign in through Google; the manager invitations are enough. In week two the first pull fills the Overview, the answer-engine baseline runs, the keyword set is agreed and the ads watch starts on your account. In weeks three and four the content cadence, the ads reports, the email flows and the program goals are set.
A view whose source is not connected does not appear, and the Jobs view shows a coming-soon card until its data can be trusted. The week-by-week detail, with what we need from you at each step, is on the first four weeks page.
What do I pay, and for what?
Doing it yourself costs evenings. We put no dollar figure on an evening because we cannot source one, so here is our side. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Starter carries the Command Center, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets; Launch adds the content engine; Growth adds Meta ads; Command adds the outbound engine, ad creatives and your full marketing team, always on. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command.
Every tier is month to month and nothing inside it is metered. An annual commitment takes twenty to twenty-five percent off the monthly. Setup takes two to four weeks and is not billed. A managed strategy retainer, scoped with you, sits on top of any tier. If you stop, you revoke our manager access in your own consoles. The full table is on the pricing page.
Who does the job, side by side.
| The job | Doing it yourself | With the Command Center |
|---|---|---|
| Checking the numbers | Five consoles, five logins, five date pickers | One screen; headline numbers open to their value, change and window |
| Freshness | As of whenever you last looked | Pulled when you open it; the header stamp says when |
| Ads account changes | Yours to notice | Change history read daily at 7:05am ET; material changes raised the same morning |
| Lead counting | Whatever the ad platform reports | Counted from your own forms, server-side; checked daily against Ads and GA4 where the forms feed the sheet |
| Prospecting | Yours to do, when there is time | Sourced weekly to your target profile; every send from a review-first queue, logged |
| Content | Yours to write, when there is time | Demand-gated, drafted, filed as a Google Doc; approval optional |
| Answer engines | Yours to check by hand | ChatGPT, Gemini, Claude and Grok scored at baseline, re-run as the program moves |
| Changes to your accounts | Made by you | Requested from the screen, logged, made by the team |
The screen never reads your inbox or your calendar, never tracks phone calls, and never writes to your Ads account, your CRM, your site or your Business Profile; every change is a request to the team, logged.
Questions, answered.
Do I still have to log into Google Analytics and Google Ads?
Not to check the numbers. Each view reads its source through the access you granted, and the headline numbers open to their value, change and window. Your consoles stay yours; nothing on the screen changes them.
Does it change anything in my accounts on its own?
No. The screen sets a lead outcome and sends requests to the team. Nothing on it writes to your Ads account, your CRM, your site or your Business Profile.
Does it send emails or publish without me?
Only when you chose that. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Content approval is optional and auto-publish is a setting per client, so publishing without you happens only if you chose it.
How fresh is what I see?
Live for your CRM, Stripe, your booking platform, website leads and email statistics. Google Ads and GA4 lag by hours, and Search Console runs two to three days behind. The header stamp says when the data was pulled.
How long until it is running?
Two to four weeks. Access in week one; the first pull, baselines and the ads watch in week two; the engines running by week four. Setup is not billed.
What does it cost?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered.
See it running
before you decide.
The demo is the real product on a fictional company, with no form in front of it. Pricing is three published tiers. Setup on your own accounts takes two to four weeks.
Open the live demo See pricing
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Four answer engines, measuredChatGPT, Gemini, Claude and Grok, with a published denominator
- A review-first queue on every sendEvery draft waits in a review-first queue and every send is logged.