Know which search or referral booked the evaluation, clinic by clinic.

Is this built for a physical therapy clinic?

Yes. TruLata is built for a physical therapy practice that treats patients across a catchment, and a practice with several clinics fits the same way, each location read on its own. The marketing usually falls to the clinic director between patients, to the owner therapist after the last visit of the day, or to a regional manager who also runs the schedules; a practice with a marketing lead gets the same screen to report from. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every evaluation request is counted from your own site, and one screen shows what happened and what it cost.

Your patients arrive by two roads. A physician referral starts in an orthopedic or primary care office, and the patient often gets to choose where to take it: they search on a phone, look for the clinic nearest home or work, and read the rating and the first few reviews. Direct access starts with the patient, where your state allows it: a runner with a sore knee, a parent with a stiff back, someone who wants to be seen this week without waiting on a referral first. Either one, when it comes through your own site's form, is yours alone, written to your lead sheet the moment it lands.

The year shapes both roads. The calendar shapes both roads: deductibles reset, sports seasons start, and patients who have met their deductible want their visits in before it resets. So the screen puts each evaluation request in front of the front desk at the right clinic the day it lands, with the page it came from one click away, and asks one question when you are done with it: what did it become.

What runs while your therapists are with patients, and what waits for a person?

Every mapped Google Ads account is watched every morning, not only the first. At 7:05 Eastern the ads change watch reads each account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a clinic manager's login, or a new address given access, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so shifting spend toward the clinic with open evaluation slots is a decision with a record behind it.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a physical therapy practice can be the physician offices that refer: orthopedic surgeons, primary care, sports medicine, plus the employers and school athletic programs near each clinic. It finds a deliverable address for each one or routes it to a contact-form path, and drafts an opener into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a patient reads before booking: what happens at a first physical therapy evaluation, whether you need a referral to be seen, how many visits a plan of care usually runs. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when a clinical director reads every clinical sentence first. On Growth and Command, Meta ads run alongside search. Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a stalled form is flagged the next day. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up.

What stays with a person is the judgement: the limits on spend, and anything that answers a patient. A budget or bid change is made within the limits set for your engagement. A content piece with auto-publish off waits as a draft until someone approves it. Appointment reminders and messages to current patients stay with your practice software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a physical therapy practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads run on Growth and Command. The outbound engine, the one that sources referring physician offices, runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, which is the number to check for a practice where each clinic director signs in. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.