Know which measure became a new floor, and where it started.

Is this built for a flooring company?

Yes. It is built for a flooring company that sells and installs hardwood, tile, carpet and luxury vinyl plank across a territory, from a showroom or from a van full of samples, and a company with several showrooms or a commercial division fits the same way. The marketing is often the owner's, done at night after the day's measures are drawn up, the installers have their addresses and tomorrow's plank has been checked against the order, and a company with a showroom manager or a marketer gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

A homeowner chooses a floor with their hands. They search for the material and the town, read the reviews on your Business Profile and look at the rooms you have finished, and then they want to stand on it: a showroom visit to walk the displays, or samples carried home to see beside their own cabinets in their own light. The request that follows is for an in-home measure, and that visit is where the job is won: the square footage, the subfloor and the moisture reading, the transitions and the stairs, what comes up, who moves the furniture, and a quote the homeowner can read line by line.

The reason for the floor sets the clock. A house going on the market needs carpet before the listing photos, a finished basement wants a waterproof plank, a kitchen remodel wants tile or hardwood that runs into the next room, and a property manager wants the same plank in every unit turn. A marketplace sells the same measure request to several flooring companies at once, and you are quoting against every one of them; a request from your own site's form is yours alone. The comparison with bought leads is on mechanism, not on a marketplace price we would have to invent. So the screen puts each request in front of you the day it lands and asks one question when you are done with it: what did it become.

What runs while I am out on a measure, and what waits for a person?

Your Google Ads search campaigns are managed for you on all tiers, and the account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so a refinishing campaign pulled back while the sanding crew is booked out, and raised again when its calendar opens, has a decision behind each move.

On Launch, Growth and Command, the content engine researches and drafts on your cadence, and a flooring company's topics are the questions a homeowner asks before booking the measure: whether vinyl plank holds up in a basement, whether hardwood belongs in a kitchen, when a refinish will do instead of a replacement, how long a new floor needs before the furniture goes back. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a flooring company is the work that repeats: property managers with unit turns, builders and general contractors who sub out their flooring, and interior designers who specify a floor and need a crew to install it. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases the emails, or the queue releases them on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a measure form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a homeowner. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a flooring company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command, which suits a company whose finished rooms do the selling. The outbound engine, for property manager, builder and designer work, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner, the showroom manager and the person who books the measures can each sign in with their own. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.