Know which dollar sent the inspection request, and what it turned into.

Is this built for a mold testing and remediation company?

Yes. It is built for a company that sells a service across a territory, whoever runs the marketing. A full remediation is a sequence the customer wants explained before they choose you: containment, negative air, HEPA filtration, removal and a clearance test, with an inspection and a written protocol in front of it. The person carrying the marketing is often the owner who quotes the job, runs the crew and does it at night, when it happens at all.

The moment a mold customer chooses is health-driven. A musty smell after a leak, a child who will not stop coughing, a home inspection that found growth a week before closing, a tenant complaint, an adjuster asking for a report. The search happens on a phone, and the caller reads the rating and the reviews, looks for a license number and a certification, and calls the first company that looks able to come out. When the call goes to someone else, nothing on your side records that it happened, so the marketing keeps getting judged on clicks.

TruLata is built for that owner. It counts each request submitted through your website forms, written to a lead sheet server-side as it lands, reads the reviews and rating on your Business Profile, watches your Google Ads account every morning, and shows all of it on one screen that refreshes because you opened it. If you also carry water damage work, restoration companies have their own page, and the page for a business with no marketing team walks through the system from the owner's seat.

What runs while my crew is inside a containment, and what waits for me?

Your Google Ads search campaigns are managed for you on all tiers, and every morning at 7:05am Eastern a watch reads your account's change history and its user list, separates our own writes and routine noise from material changes by anyone else, including the recommendations Google applies on its own, and raises the material ones to the team that morning. For you, that means a setting flipped under someone else's login on your emergency removal campaign is read the next morning, not at the end of the month. Where your forms feed the lead sheet, a second watch at 7:20am Eastern runs five checks across the sheet, GA4 and Ads, so a tag that stops counting inspection requests is caught in days rather than weeks. The ads page covers both watches.

On Launch, Growth and Command, the content engine researches and drafts the articles a worried homeowner reads before calling, on your cadence: whether a musty smell means growth, what air and surface sampling shows, what a clearance test proves. Each topic passes a demand gate on real search volume and what already occupies the result page, the research step cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image generated for it. Auto-publish is a per-client setting, so a piece either goes out on the cadence or waits for approval. On Growth and Command, Meta ads are managed alongside search. On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a mold company can be the property managers, home inspectors and agents who refer inspections, finds a deliverable address for each one or routes it to a contact-form path, and drafts an opener into a review-first queue. Every night at 12:01am Central a fallback snapshot is baked, so a failed pull leaves the previous page up rather than a blank one.

What stays within limits is anything that spends money or answers a person. A budget or bid change in your ads account is made within the limits set for your engagement and lands in your account's own change history. A prospect email leaves the review-first queue when a person releases it, or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. A content piece with auto-publish off waits as a draft until someone approves it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change. Each request lands with the team and is logged, and a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a mold company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is one flat monthly figure, month to month, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures as every other page on this site.