Know which search sent the access control quote, and what the rekey became.

Is this built for a locksmith?

Yes. TruLata is built for a locksmith that sells lockouts, rekeys, lock changes, automotive keys and commercial work such as master key systems, exit devices and access control across a service area, and a shop with several vans or a storefront and a mobile side fits the same way. The marketing is often the owner's, done in the van between a car lockout and a rekey, and a shop with a marketer on staff reads the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every request from your site is counted, and one screen shows what happened and what it cost.

Locksmith work arrives in two shapes. The emergency is a phone call: someone locked out of a house or a car searches on a phone, looks at the map pack and the rating, and calls the listing that looks local and real. That customer is about to hand a stranger access to their front door, so the reviews and the replies under them carry more weight than the ad. The planned work arrives as a request: a new homeowner who wants every lock rekeyed, a landlord between tenants, an office manager who wants a quote on access control for two doors and a server room. Those are the requests your site's forms can capture, and they are the ones worth the most attention, because a commercial account can bring repeat work.

Be clear about which part the screen counts. A form submission from your own site is written to a lead sheet the moment it lands, and the Leads view reads it newest first. A lockout call counts when your CRM or dispatch software records it as a lead, and a call-tracking platform you already run connects during setup like any other source with an API. So the screen puts each request in front of you the day it lands, with the page it came from one click away, and asks you one question when you are done with it: what did it become.

What runs while you are on a lockout, and what waits for me?

Your Google Ads account is watched every morning. Google Ads search is managed on all tiers: our team runs your search campaigns, and a budget or bid change is made within the limits set for your engagement and lands in your account's own change history. At 7:05 Eastern the ads change watch reads that change history and the account's user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. An emergency campaign whose radius quietly grew past where your vans drive, or a new address given access to the account, reaches your team the next morning. The user list is read directly, because a change to who can see your account does not log as a change event.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads: the tracking tag still loads, requests with no GA4 form event, paid requests with no Ads conversion, a campaign that was spending and has gone to zero, and organic traffic with no requests at all. A quote form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up rather than an empty one.

On Launch, Growth and Command, the content engine researches and drafts on your cadence: rekey or replace after you buy a house, what a master key system is, how a keyless entry fob is programmed. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search. On Command, the outbound engine sources prospects weekly to the target profile set with you, for example the property managers who rekey at every turnover and the facility managers who buy access control, and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time.

What stays with a person is the judgement: the limits on spend, the price on a quote, answering your reviews, and anything that answers a customer. A content piece with auto-publish off waits as a draft until someone approves it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a locksmith?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a shop that wants property managers and facility managers on its account list, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.