Know which search sent the family, and which inquiry became a client.

Is this built for a home care agency?

Yes. It is built for a home care agency that sends caregivers into clients' homes across a territory, whether the work is companion and personal care or skilled care at home, and an agency with several offices fits the same way, office by office. The marketing may sit with the owner between a shift that fell through and tomorrow's schedule, with a care coordinator who also takes the inquiry calls, or with a marketer on staff; each of them gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every inquiry is counted from your own site, and one screen shows what happened and what it cost.

The family inquiry starts with a change at home. A parent who is no longer steady on the stairs, a spouse who needs a few afternoons off from caring alone, a discharge date from the hospital and a house that is not ready for it. The person searching may be a daughter or a son, sometimes from another state, looking for care near a parent's address. They read the rating and the reviews on your Business Profile, read your site for the hours you cover and the kinds of care you give, and send an inquiry to the agency that answers the questions they have not yet learned to ask. That inquiry becomes a conversation, then an in-home assessment, then a first shift.

An agency runs a second funnel beside that one: caregivers. A new client needs hours staffed, so the job ads, the careers page and the application matter as much as the family inquiry, and the screen keeps the two apart. Google Ads shows spend, conversions and cost per conversion by campaign, so a caregiver recruiting campaign sits on its own row beside the care campaigns. A referral service can pass the same family to more than one agency; an inquiry from your own site's form is yours alone, and the comparison with bought leads is on mechanism. The screen puts each inquiry in front of your office the day it lands and asks one question when you are done with it: what did it become.

What runs while you are covering a shift, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under an office login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so moving spend from the care campaigns to recruiting when the schedule is short on caregivers is a decision with a record behind it.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a family reads before calling: the difference between companion care and personal care, what an in-home assessment covers, how to start the conversation with a parent about help at home. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and a caregiver job campaign can run there beside the family campaigns.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a home care agency is the people who send families your way: hospital discharge planners and case managers, senior living communities, elder law attorneys and geriatric care managers. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases the emails, or the queue releases them on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or an inquiry form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a family. From the screen you can set what an inquiry became and request a website, content, keyword or targeting change, and every change made through the screen is written to an audit log with the address, the request and the result. The engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a home care agency?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads, where a caregiver job campaign can run beside the family ones, are on Growth and Command. The outbound engine, for an agency that wants discharge planners and senior living communities to know its name, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner and the care coordinator each sign in with their own. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.