Own every lead that comes to your door. Know what happened to each one.
A marketplace sells you an enquiry a homeowner made to the marketplace, often to several businesses at once. The Command Center counts the enquiries made to you, writes each one down the moment it lands, and lets your team record what happened next.
How do you count a lead that is mine?
From your own forms, the moment someone submits. The form handler emails your team and appends a row to a lead sheet server-side. The row carries what the visitor typed. Where the site captures first-touch attribution, it also carries the page they submitted from, the landing page, the referrer and any campaign parameters that came with the visit, so the source is written down with the lead instead of reconstructed later from a tag. The Leads view reads that sheet newest first.
That row is your ground truth. Google Ads conversions and GA4 events are measurement layered on top, and measurement breaks. A ledger written by the handler keeps counting on the day every tag on your site is dead. The glossary entry on lead source tracking explains how a source gets attached to a lead.
Who decides whether a lead was any good?
You do, from the screen. Your staff set a disposition on each lead: contacted, quoted, won, lost. They can also mark a row not a lead, with a reason: existing customer, spam or sales pitch, wrong number, out of area. That label is your record and stands until your own team clears it. A lead with nothing marked for two days or more wears a badge that says so; the badge reads your own inaction and nothing else.
A marketplace cannot offer this. On a marketplace, a dispute about lead quality goes to the marketplace. Here you record the outcome on your own ledger, and that is what turns a count of leads into a count of won jobs. Setting an outcome is one of the few things the screen writes anywhere, and it writes only to the lead record, never to your ads account, your CRM, your site or your Business Profile.
How do I know the count is honest?
It is checked daily against the two other counts that claim to know. On an instance whose forms feed the ledger, a watch runs at 7:20am Eastern with five checks: the tag still loads, leads are landing while GA4 records no form events, paid leads are landing while Ads reports zero conversions, a reliably spending campaign has gone to zero, and traffic continues with no leads at all. The ads view shows what Google counted. The ledger shows what your forms counted. The watch says when they disagree.
The watch exists because of one account we manage, anonymised here. A tag change silently stopped every conversion for six weeks. Twenty-one real leads landed in the ledger while Ads reported zero, and the owner paused the campaign that carried every counted lead and cut its budget by ninety percent. A marketplace never shows you that mechanism. We show it, and where the watch is wired, we check it every day.
The honesty runs the other way too. A phone lead counts only when your CRM records it. We do not run a call-tracking system, so no page of ours claims one.
If I stop buying leads, where does the volume come from?
From engines that produce demand you own. A marketplace can deliver enquiries on day one and a program cannot; we say so plainly. The outbound engine, on Command, sources prospects each week to the target profile set with you, finds a deliverable address or routes to a contact form, and drafts an opener. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Replies are classified, and not-interested and bounced addresses are suppressed. Where the content engine runs, it publishes only topics that pass a demand gate on real search volume and how occupied the results already are. Where managed Google Ads search runs, a change watch reads the account daily at 7:05am Eastern. The search and AI visibility program measures where you stand across Google and the answer engines. Your Business Profile's reviews, rating and listing performance are read once you have added us as a manager.
Keep your marketplace account if you want it. A marketplace enquiry that comes through your own form lands in the ledger like any other. One that arrives as a call counts when your CRM records it. One that lives only in the marketplace's account is not counted, because we do not count what we cannot see. We do not promise a number of leads a month; no number printed here would be honest for a business we have not yet looked at.
What will this cost me?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Starter carries the Command Center, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets; Launch adds the content engine; Growth adds Meta ads; Command adds the outbound engine, ad creatives and your full marketing team, always on. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Every tier is month to month, with nothing metered behind it. An annual commitment takes twenty to twenty-five percent off the monthly. Setup takes two to four weeks; our team makes the connections with access you grant, and every Google connection is a manager invitation you can revoke in your own console.
Put that beside your marketplace invoice, the one figure on this page you can see and we cannot. This is built for businesses where one new customer is worth three thousand dollars or more, because at that value the gap between a shared enquiry and one that came to your own door is the whole argument. The pricing page carries the same figures, and the local services marketing page describes the agency work for the same buyer.
Mechanism, not marketing.
| Question | Marketplace lead | Command Center lead |
|---|---|---|
| Where the enquiry arrived | The marketplace's own form | Your website's form |
| Who else received it | Often more than one business | Nobody; it came to you |
| Where the record lives | The marketplace's account | A ledger row written server-side, shown newest first |
| Where the source is recorded | The marketplace | Landing page, referrer and campaign parameters, written with the row where the site captures them |
| Who sets the outcome | The marketplace, by dispute | You, from the screen: contacted, quoted, won, lost, not a lead |
| Cross-check | The marketplace's own reporting | Daily against Ads and GA4, on an instance whose forms feed the ledger |
| Phone leads | The marketplace's count | Counted only when your CRM records them |
| What you pay | Set by the marketplace | Flat monthly on the published tiers; Command scoped per engagement |
This page prints no marketplace price, promises no lead count, and counts no lead that your forms or your CRM did not record.
Questions, answered.
What is a shared lead?
An enquiry a homeowner made to a marketplace, passed to the businesses paying for it, often several at once. The customer's first relationship is with the marketplace and the record stays in the marketplace's account.
How does the Command Center count a lead differently?
From your own website's form, server-side. Each submission is appended to a lead sheet as it arrives and emailed to your team, with the landing page, referrer and campaign parameters written in the same row where the site captures them.
Can I say what happened to a lead?
Yes. Set contacted, quoted, won or lost from the screen, or mark a row not a lead with a reason. The label is your record and stands until your team clears it.
Do you count phone calls from a marketplace?
Only when your CRM records the call. We do not run a call-tracking system, and we do not count what lives only in the marketplace's account.
Do I have to stop buying leads to use this?
No. Keep the marketplace account if it pays for itself. A marketplace enquiry that reaches your own form is counted like any other.
What does it cost?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement, all flat and month to month. Command is scoped per engagement. We print no marketplace figure to compare against, because we could not verify one for your market.
See it running
before you decide.
The demo is the real product on a fictional company, with no form in front of it. Pricing is three published tiers. Setup on your own accounts takes two to four weeks.
Open the live demo See pricing
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Four answer engines, measuredChatGPT, Gemini, Claude and Grok, with a published denominator
- A review-first queue on every sendEvery draft waits in a review-first queue and every send is logged.