See who asked for a call, and where they found you.

Is this built for a business coach?

Yes. TruLata is built for a business coach, an executive or leadership coach, or a coaching firm that works with owners and their teams, one to one, in a group program or in workshops, in person or on video. A firm with several coaches fits the same way. The marketing is often the coach's own, fitted in after the last client call of the day and before the next workshop, or it falls to an operations lead; a firm with a marketer on staff gets the same screen. Search, content, email, outbound and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

Hiring a coach is a considered decision, and an owner gets to know you before asking. They may hear you on a podcast, read a post or an article, register for a webinar or a workshop, and read your emails for a while. They check the about page for who you work with and how a program runs, and ask the owner who referred them what it was like. When the timing is right, they ask for a discovery call. By then the path runs through several of your channels, and the request is the moment it shows.

So the screen follows the path in people. It counts discovery call requests, webinar and workshop registrations and newsletter sign-ups from your own site's forms, the source recorded with each one, and the clients each request became, next to what the marketing cost.

What runs while you are on client calls, and what waits for a person?

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles an owner reads before asking for a call: what a first coaching session covers, how a group program differs from one to one coaching, how to run a planning day with a leadership team, what to ask a coach before signing on. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when every article has to sound like you before it goes up.

On Command, the outbound engine sources prospects weekly to the target profile set with you: the owners, founders and presidents of the kind and size of company you coach, and the people who advise them and refer, such as accountants, bankers and business attorneys. It finds a deliverable address or routes the prospect to a contact-form path, and drafts into a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends. The owners you name as target accounts are researched one by one and always reviewed by a person.

Where you run search ads, your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning. Where we manage your campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the webinar registration campaign keeps the budget you set for it. On Growth and Command, Meta ads run beside it.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag or a registration form that stopped submitting is flagged the next day rather than on the morning of the webinar. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client. A content piece with auto-publish off waits as a draft until you approve it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a business coach?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine, for the articles owners read before they ask, is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for reaching owners and the advisers who refer them, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so each coach in the firm and the person who runs operations can sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.