Know where each new client came from, and which request became one.

Is this built for a therapy private practice?

Yes. It is built for a therapist or counselor in private practice who sees clients in an office, by telehealth or both, and a practice that has grown to several clinicians fits the same way. The marketing may be the therapist's own, done between sessions or after the last client of the evening, and a practice with an admin or a marketer on staff gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every consultation request is counted from your own site, and one screen shows what happened and what it cost.

Choosing a therapist is personal, and a client takes the time to get it right. They search on a phone or read a directory listing, open your website, and read the about page for the way you work: whether you see individuals, couples, families or teens, whether you offer telehealth, and whether you take their insurance or work private pay. Then they ask for a consultation, a short call to see whether the fit is right before a first session is booked. The page the request was sent from is recorded with it, and the screen shows that page beside the request.

Requests reach a practice by more than one road. A directory profile sends some readers to your website and some messages to your inbox, a search sends them to your site, and a colleague's referral arrives as a name. A request from your own site's form is yours alone, written to your lead sheet the moment it lands, and it is the kind the Leads view counts. So the screen puts each consultation request in front of you the day it lands, with the page it came from one click away, and asks one question when you are done with it: what did it become.

What runs while you are in session, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under any login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so opening spend when your schedule has room and easing it when your caseload is full are decisions with a record behind them.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a client reads before reaching out: what happens in a first session, how to tell whether a therapist is a good fit, how private pay and out-of-network reimbursement work, what couples counseling involves. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when you want every sentence in your own voice before it goes out. On Growth and Command, Meta ads run alongside search.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a practice is the people who refer: primary care and pediatric offices, school counselors, family law and mediation practices, and the employee assistance programs of nearby employers. It finds a deliverable address for each one or routes it to a contact-form path and drafts an introduction into a review-first queue; a person releases each email, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a consultation form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client. A content piece with auto-publish off waits as a draft until you approve it, and appointment reminders and messages to current clients stay with your practice software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a therapy practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads run on Growth and Command. The outbound engine, the one that sources referring offices, runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the practice owner and an admin each sign in with their own seat. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.