Know which quote requests are landing, and what you paid to get them.

Is this built for a fencing company?

Yes. A privacy fence, a vinyl run around a back yard, an ornamental aluminum job with a gate or a commercial chain-link perimeter is ordered once and lived with for years, so the quote request has to land the first time. TruLata is built for the fencing company that wins those requests with the people it already has: a service area you drive to, and an owner who quotes the job, runs the crew and often does the marketing after the last estimate of the day. A company with several crews, several territories or a marketer on staff reads the same screen. Search, ads and content run on a schedule whether or not you had time, and every quote request is counted from your own forms with what you paid to get it.

The moment a customer chooses is short. A homeowner searches, compares a handful of companies, reads the reviews, looks at the photos of finished fence and sends a quote request to one or two of them. The screen is built around that moment: which searches you appeared for, what your listing showed when they compared, which page they were on when they asked for the quote, and what it cost to get them there. Spring stacks those moments on top of each other, in the weeks when you have the least time to read a report. The page for a business with no marketing team covers the same split from the owner's seat.

What runs while my crews are on a job?

Your Google Ads search campaigns are managed by our team on all tiers, and every morning at 7:05 Eastern a watch reads the account's change history and its user list. It sorts our own writes and routine noise from material changes made by anyone else, including the recommendations Google applies on its own, and raises the material ones to the team that morning. The user list is read on its own, because a change to who has access is not logged as a change event. A setting switched on under any login, or a new address given access to the account, is named at the next morning's run.

On Launch, Growth and Command the content engine researches and drafts on your cadence. Each topic passes a demand gate on real search volume and what already occupies the result page, the research step cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your own Drive with a featured image. Auto-publish is a per-client setting, so a piece either waits for your approval as a draft or goes out on the cadence. Meta ads are managed on Growth and Command. On Command the outbound engine sources prospects weekly to the target profile set with you, which for a fencing company can be the commercial and property-management work you want more of, finds a deliverable address for each one or routes it to a contact-form path, and drafts an opener into a review-first queue. Prospect emails leave from that queue when a person releases them or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time.

Where your forms feed the lead sheet, a lead watch at 7:20 Eastern runs five checks across the sheet, GA4 and Ads, so a broken tag that reports zero while real quote requests keep landing is flagged the next morning. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves last night's page up rather than a blank one. When you open the screen it loads that snapshot instantly and pulls live numbers behind the request if it is older than five minutes. All of it runs on a schedule whether anyone is at a desk.

Money and judgement stay within the limits set for your engagement. Budget and bid changes move within those limits and land in the account's own change history, where the watch reads them. A reply to a prospect is classified and shown; a not-interested or bounced address is suppressed from further sends. Lead outcomes are yours to set. A request from the screen, a website change, a new topic, a keyword or a targeting change, goes to the team as a logged ticket, and the engine's writes to your ad accounts and your site go through each platform's API and land in its own change history.

Which tier does a fencing company start on?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine is on Command. Command adds the outbound engine, social media management and your full marketing team, always on, and it is scoped per engagement rather than priced on a page.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered and no setup fee, and committing annually takes twenty percent off the monthly. The pricing page carries the same figures as every other page on this site.