Tell a skin check from a cosmetic consult, and see what each became.

Is this built for a dermatology practice?

Yes. It is built for a dermatology practice with physicians, physician assistants and aestheticians under one name, one office or several, and a group with several offices fits the same way, office by office. The marketing may sit with the practice administrator between staffing and billing, with the cosmetic coordinator who also answers the direct messages, or with a marketing manager, and each of them gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

A dermatology practice takes two kinds of request, and patients choose them differently. The medical request is a new-patient appointment: a full-body skin check, a spot someone wants looked at, an acne appointment. The patient checks whether you take their insurance, whether you are accepting new patients and how far out the next opening is, reads the rating, and asks for a time. The cosmetic request is a consultation: a neurotoxin appointment, filler, a laser treatment, a chemical peel. It is private pay, the patient reads the treatment page, who the provider is and the reviews, and may have found the practice on Instagram before they ever reached the site.

The two sides fill different calendars and are paid for differently, so the screen counts them apart. A request from your own site's form is yours alone, written to your lead sheet the moment it lands with the visit type on the row, and the Leads view filters by visit type, so the front desk reads the new-patient requests and the cosmetic coordinator reads the consultations. Each one gets the same question when you are done with it: what did it become.

What runs while the providers are with patients, and what waits for a person?

On Growth and Command, Facebook and Instagram campaigns for the cosmetic side run alongside search and are published to Meta through its API, and where we build the ad creative for you, the Creative view appears on your dashboard. Each ad draft shows its image, its copy and its audience before it runs; approve it or ask for changes, and every decision is recorded and reaches our team. Approval sits on the Creative view where you want it, so the physician who stands behind the wording of an ad reads each one first.

Every mapped Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads each account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under any login, or a new address given access, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so moving spend between the new-patient and the cosmetic campaigns is a decision with a record behind it.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a patient reads before booking: what happens at a full-body skin check, how to read a sunscreen label, what to ask at a laser consultation, how a first neurotoxin appointment is scheduled. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when a physician reads every medical sentence before it goes out. On Command, prospects are sourced weekly to the target profile set with you, which for a dermatology practice can be the primary care and pediatric offices that refer, and for the cosmetic side the salons, bridal boutiques and fitness studios near each office.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a stalled form is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a patient. A content piece with auto-publish off waits as a draft until someone approves it. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Appointment reminders and recall messages stay with your practice software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a dermatology practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Meta ads, for the cosmetic side, run on Growth and Command. The content engine runs on Launch, Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the administrator and the cosmetic coordinator each sign in with their own seat. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.