Find out in three questions whether it is built for your business.
Three questions decide it: a geographic service area, one new customer worth $3,000 or more, and nobody on staff whose job is marketing. Pass all three and the screen below is built for you, whatever the sign on the door says.
Does it fit my business?
Run three checks. Your service area is geographic. One new customer is worth $3,000 or more. Nobody on staff has marketing as their job. Pass all three and the Command Center is built for you, whatever the trade. The industries below pass most reliably, grouped by what the screen leads with for each.
The test comes before the list. The same trade passes in one town and fails in the next, so the three parts of the test decide, never the trade name. If your industry is missing from this page, run the test and read the group closest to your business.
What will a home service trade see?
Leads and jobs come first. Fencing, roofing, HVAC, plumbing, electrical, garage doors, solar, pest control, landscaping, remodeling and restoration pass in most markets: a territory, a job worth counting, and an owner or office manager doing the marketing between jobs. Where your site's forms feed the lead sheet, each submission is appended server-side as it lands, and the Leads view reads that sheet newest first. Where you run on a CRM or booking platform, the Jobs view reads jobs and the job pipeline live, and shows a coming-soon card rather than a number until the data is trustworthy.
Around the leads sit the accounts you already have. The Business Profile view reads your reviews, rating and listing performance. The ads view reports spend, conversions and cost per conversion by campaign, and a watch reads your account's change history every morning at 7:05 Eastern. Search Console shows the queries and pages you appeared for, two to three days behind; for a trade, those queries are the town and the service. Run more than one truck or location and you get the same views, read from whatever is connected. Compare that with a shared lead from a marketplace: these leads are counted from your own forms.
What will a dental, chiropractic, medical or veterinary practice see?
Your listing and your search results come first, because that is where a new patient decides. A practice passes when one new patient is worth $3,000 or more and nobody at the front desk has marketing as their job. The Business Profile view reads your reviews, rating and listing performance. Search Console shows the queries you appeared for and the pages that earned the clicks; the positions there are Search Console's own averages, not a rank tracker.
On all tiers, the program scores whether ChatGPT, Gemini, Claude and Grok name your practice when someone asks who to see, at baseline and again as the work moves. On Launch, Growth and Command, the content engine researches and drafts on your cadence and files each piece as a Google Doc in your Drive. Where your site's forms feed the lead sheet, appointment requests land in the Leads view as they arrive. What the screen does not read matters in a practice: not your inbox, not your calendar, not card data, and a phone call counts only if your CRM records it.
What will a law firm, an accounting firm or an insurance agency see?
The count of consultation requests comes first, with the check behind it. A firm passes when one matter, one engagement or one policy is worth $3,000 or more and the partners are the marketing department. Each request from your site's forms is captured server-side and read newest first. Set an outcome on any lead from the screen; nothing downstream of that is tracked unless your CRM records it. Where your forms feed the sheet, a watch runs five checks every morning at 7:20 Eastern: the tracking tag still loads, leads with no GA4 form event, paid leads with no Ads conversion, a campaign gone dark, a form gone quiet. A broken tag that reports zero while real requests keep landing is flagged at the next morning's run. The case it exists for, anonymised: a tag change silently stopped every counted conversion for six weeks, 21 real leads arrived while Ads showed none, and the owner paused the campaign carrying every counted lead and cut its budget 90 percent.
Run intake in GoHighLevel and the pipeline view reads the stages and sources in your own sub-account; it is the CRM we connect today. The ads view reports spend, conversions and cost per conversion by campaign. On all tiers, the answer-engine scoring asks ChatGPT, Gemini, Claude and Grok who to call for your practice area in your metro. Google's AI Overviews are measured through the search view, not the answer-engine view.
Which businesses should skip it?
Skip it if you run an online store, a B2B software company, a national media business or a school. Better to hear that here than in month three. An online store sells to anyone anywhere, and a customer is usually worth far less than $3,000, so it fails two parts at once and needs volume the product is not built to count one at a time. A B2B software company has no territory and, past a certain size, has the marketing hire the engines stand in for. A national media business is measured on a national funnel, and the views are shaped for a place. A school has a catchment but fills on an enrolment calendar, not one job at a time, and counting leads one at a time is the wrong instrument for that.
None of this narrows what TruLata does. The engine is the same code for everyone; what narrows is who the pages, the setup and the tiers are written for. On both sides of the line, TruLata works as an agency: managed marketing for territory businesses, search work, paid search with a daily account watch and sites built to stay static.
Do I get a version built for my industry?
No, and you do not need one. Every client runs the same engine code, and so does the demo. What differs is which views appear, and what is connected decides that, not the trade: Jobs appears where you run on a CRM or booking platform, Email where you send through ActiveCampaign, and so on. You get one dashboard at your own address on our domain behind Cloudflare Access. It refreshes because you opened it, the header stamp says how old the data is, and the Refresh button never shows an error. A nightly bake at 12:01am Central leaves the previous page up if anything fails, so a failed pull never leaves the screen empty.
Setup takes the same two to four weeks for a roofer and a law firm: access in week one; the first pull, baselines, keyword set and ads watch in week two; content cadence and reports after that. Every Google connection is a manager invitation you can revoke in your own console, and we do not hold your passwords. The tiers are the same too: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. The pricing page carries the same figures as every other page.
Who passes, and what the screen leads with.
| Group | Passes the test when | What the screen leads with |
|---|---|---|
| Home service trades: fencing, roofing, HVAC, plumbing, electrical, garage doors, solar, pest control, landscaping, remodeling, restoration | A territory, a job worth $3,000 or more, the owner or the office doing the marketing | Form leads newest first; jobs where you run on a CRM or booking platform; Business Profile reviews; ads spend and cost per conversion |
| Practices: dental, chiropractic, medical, veterinary | A catchment, one new patient worth $3,000 or more, no marketing hire | Business Profile rating and reviews; Search Console queries; appointment requests from your forms; answer-engine scoring |
| Firms: law, accounting, insurance agencies | A metro or a state, a matter, engagement or policy worth $3,000 or more, no marketing staff | Consultation requests from your forms, with a daily lead watch where the forms feed the sheet; pipeline stages and sources from GoHighLevel; ads spend |
| Ecommerce, B2B software, national media, schools | At least one part of the test fails | The service pages, not the Command Center |
Pass all three parts of the test and the Command Center fits your business, whatever the trade.
Questions, answered.
My trade is not on this page. Does the product fit?
Run the test. A geographic service area, one new customer worth $3,000 or more, nobody on staff doing marketing: pass all three and it fits, whatever the trade. The list is what the test produces, not its boundary.
Is there a dental version, a roofing version and a law firm version?
No. Every client runs the same engine code. What is connected decides which views appear: Jobs where you run on a CRM or booking platform, Email where you send through ActiveCampaign, and so on.
Do you count phone calls?
Only when your CRM records the call as a lead. There is no call-tracking system. The screen counts submissions from your own forms, written to a sheet server-side as they arrive.
Does a practice connect its patient system?
No. The connections are the ones on the integrations page: Google Analytics 4, Search Console, Google Ads, Business Profile, GoHighLevel, Stripe, your CRM or booking platform, ActiveCampaign, WordPress, Meta and your site's forms. Your inbox, your calendar and card data are never read.
I sell online but also have a local showroom. Which side am I on?
The service pages, in most cases. Ask the first part of the test: if a customer across the country is as good as one down the road, your service area is not geographic and the product is not built for the business, showroom or not.
Can a business that fails the test still work with TruLata?
Yes, as an agency client. TruLata sells marketing, software and consulting services on both sides of the line. The Command Center is the product built for businesses that pass.
See it running
before you decide.
The demo is the real product on a fictional company, with no form in front of it. Pricing is three published tiers. Setup on your own accounts takes two to four weeks.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Four answer engines, measuredChatGPT, Gemini, Claude and Grok, with a published denominator
- A review-first queue on every sendEvery draft waits in a review-first queue and every send is logged.