Know which post or search booked the trial, and who joined after it.

Is this built for a gym or fitness studio?

Yes. It is built for a gym or a studio that sells memberships, class packs and personal training to the people who live and work near it: an independent gym, a strength or conditioning box, a cycling, pilates, yoga or boxing studio. A group with several locations fits the same way, location by location. The marketing may belong to the owner, who coaches the early class, covers the front desk at lunch and writes the posts after the evening class, or to a studio manager who also runs the schedule; a gym with a marketer on staff gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every trial request is counted from your own site, and one screen shows what happened and what it cost.

Someone choosing a gym is choosing a room they will walk into several times a week. They search for a gym near me or the class they want with the map open, look at your classes on Instagram, check the schedule for times that fit around work, and read the reviews for how the coaches treat someone on a first visit. Then they ask for a way in: a trial class, an intro offer, a day pass or a tour. Some book the intro class straight from the schedule, and some fill in a form with a question first.

The request is only the first step. A trial becomes a membership when the first visit goes well, so the number worth counting is who joined, not who asked. So the screen puts each trial and membership request in front of the front desk the day it lands, with the page it came from one click away, puts the class bookings beside it where your platform connects, and asks one question when you are done with each request: what did it become. Won is the member who signed up.

What runs while you are coaching, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a front desk login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so opening spend when a new class time has room and easing it when the classes are full are decisions with a record behind them.

On Growth and Command, Facebook and Instagram campaigns run alongside search and are published to Meta through its API, and where we build the ad creative for you, the Creative view appears on your dashboard. Each draft shows its image, its copy and its audience before it runs; approve it or ask for changes, and every decision is recorded and reaches our team. That is where a coach who is in the ad, or the owner who wants the intro offer worded a certain way, sees it first.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles someone reads before a first visit: what happens at a first class, what to bring to a first spin or pilates class, how a class pack differs from a membership, how booking and waitlists work. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Command, prospects are sourced weekly to the target profile set with you, which for a gym can be the employers near you who buy group memberships and the managers of apartment buildings nearby; every prospect email leaves from a review-first queue, a person releases it or the queue releases on the schedule set for the engagement, and every send is logged.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch checks the requests that landed against the conversions Google counted, so a dead tag or a trial form that stopped submitting is flagged the next day. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a member. A content piece with auto-publish off waits as a draft until someone approves it, and class reminders and renewal messages stay with your membership software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a gym or studio?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Meta ads, for the Instagram and Facebook campaigns a gym is seen on, are on Growth and Command. The content engine is on Launch, Growth and Command. The outbound engine, for group memberships with nearby employers, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner and the studio manager each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.