Know which search put the car in the bay, and what the request became.

Is this built for an auto repair shop?

Yes. TruLata is built for an independent shop that sells oil changes, brakes, tires and alignments, check engine diagnostics, AC and heating repairs and the bigger jobs that follow them, and a shop with several locations or a fleet side fits the same way. The marketing is often the owner's, done after closing when the last car is out of the bay and the repair orders are closed, and a shop with a service manager or a marketer who carries it reads the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every appointment request is counted from your own site, and one screen shows what happened and what it cost.

A driver picks a shop on trust. The check engine light comes on, the brakes start grinding, the AC blows warm in July, and the driver searches for auto repair and the town, then reads the reviews for the words honest, fair price and explained everything. They want a shop close to home or work that can get them in this week, and they are deciding whether you will fix what is wrong or sell them what is not. The shop that earns the first visit often keeps the car for years, because the second visit is an oil change and the tenth is a timing belt. That is why the reviews card and the appointment request matter more to an independent shop than any single ad.

The year has a shape too. Spring brings the repairs drivers put off through winter, summer brings AC work and road-trip inspections, and the first cold week brings batteries, tires and heaters. Through all of it the work is booked one appointment at a time. So the screen puts each appointment request in front of you the day it lands, with the vehicle and the page it came from on the row, and asks you one question when you are done with it: what did it become.

What runs while you are under a car, and what waits for me?

Your Google Ads account is watched every morning. Google Ads search is managed on all tiers: our team runs your search campaigns, and a budget or bid change is made within the limits set for your engagement and lands in your account's own change history. At 7:05 Eastern the ads change watch reads that change history and the account's user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A setting switched on under any login, or a new address given access to the account, reaches your team the next morning rather than at the end of the month.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads: the tracking tag still loads, requests with no GA4 form event, paid requests with no Ads conversion, a campaign that was spending and has gone to zero, and organic traffic with no requests at all. An appointment form that broke after a website update is flagged the next day rather than when the bays go quiet. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up rather than an empty one.

On Launch, Growth and Command, the content engine researches and drafts on your cadence: what a check engine light code means, when brake pads need replacing, how often a transmission fluid change is due. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search. On Command, the outbound engine sources prospects weekly to the target profile set with you, for example the local businesses that run a few vans or trucks and need a shop for their fleet, and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time.

What stays with a person is the judgement: the limits on spend, the estimate on a repair, answering your reviews, and anything that answers a customer. A content piece with auto-publish off waits as a draft until someone approves it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history. A phone call counts when your shop management system or CRM records it as a lead, and a call-tracking platform you already run connects during setup like any other source with an API.

Which tier fits an auto repair shop?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a shop that wants fleet accounts from local businesses, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner, the service manager and the front counter can each have one. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.