Know which search, ad or referral sent the consult, and which consult became a start.

Is this built for an orthodontic practice?

Yes. TruLata is built for an orthodontic practice that treats patients across a catchment, and a practice with several offices fits the same way, office by office. The marketing usually sits with the treatment coordinator between consults, or with the orthodontist after the last adjustment of the day; a group with a marketing manager gets the same screen to report from. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every consultation request is counted from your own site, and one screen shows what happened and what it cost.

Two kinds of people fill in your consultation form, and they decide differently. A parent is booking for a child: the family dentist mentioned an overbite, a school friend just got braces, or the child is seven and due for a first orthodontic check. They compare practices on the rating, the reviews from other parents, the office hours and whether the first visit is free. An adult is booking for themselves, usually about clear aligners, and reads the same reviews plus whatever the practice says about the time a case takes and the payment plan. Either request, when it comes through your own site's form, is yours alone, written to your lead sheet the moment it lands.

The third source is the general dentists who refer to you, and the year has its own rhythm. Summer and the weeks before school fill with teen starts, January brings the families whose benefits reset, and the last weeks of the year bring adults with flexible spending to use. So the screen puts each consultation request in front of your treatment coordinator the day it lands, with the page it came from one click away, and asks one question when the consult is done: what did it become.

What runs while you are chairside, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a front-desk login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so the summer push on teen consults and the January push on benefits are decisions with a record behind them.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for an orthodontic practice is usually the general dentists in your area who could refer. It finds a deliverable address for each office or routes it to a contact-form path, and drafts an opener into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a parent or an adult reads before booking a consult: what happens at a first orthodontic visit, braces or clear aligners for a teen, what a payment plan usually covers. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when the orthodontist reads every clinical sentence first. On Growth and Command, Meta ads run alongside search. Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a stalled form is flagged the next day. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up.

What stays with a person is the judgement: the limits on spend, and anything that answers a family. A budget or bid change is made within the limits set for your engagement. A content piece with auto-publish off waits as a draft until someone approves it. Appointment reminders and observation recall messages stay with your practice software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits an orthodontic practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads run on Growth and Command. The outbound engine, the one that sources referring dentists, runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the orthodontist and the treatment coordinator each sign in with their own seat. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.