See every buyer request and agent referral, and which ones got booked.

Is this built for a home inspection company?

Yes. It is built for a home inspection company that inspects houses across the area it drives, from a single inspector with a truck and a ladder to a firm with several inspectors, and a firm with a second office fits the same way. The marketing is usually the owner's, done after the day's inspections are finished and tonight's report is written and sent, and a firm with an office manager or a marketer on staff gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

Your bookings come by two routes, and both run against a clock. A buyer under contract has an inspection window written into the purchase agreement, so the inspection has to be booked, done and reported inside it. Some buyers take the name their agent hands them; others search on their own, read your reviews, look at a sample report and book whoever can come inside the window. The agent is the other route: an agent who has seen your reports refers the next client, and checks your reviews and your site before putting your name in front of a buyer.

Then there is what gets added to the inspection. A buyer who books the general inspection may add radon testing, a sewer scope, a wood-destroying insect inspection or a pool, and a seller may ask for a pre-listing inspection before the house goes on the market. Each of those starts as a line on a request. So the screen puts each request in front of you the day it lands, with the add-ons and the referring agent on the row where your form asks for them, and asks one question when you are done with it: what did it become.

What runs while you are in an attic, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the inspection campaign and a radon or sewer scope campaign each keep the budget you set for them. A new address given access to the account reaches you the next morning.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles a buyer or an agent reads before booking: what happens at a home inspection and whether the buyer should be there, what a sewer scope looks for, when a seller should order a pre-listing inspection. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a home inspector is the people who put names in front of buyers: real estate agents and brokerage offices, relocation coordinators and investors buying in your area. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a booking form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a buyer, a seller or an agent. A content piece with auto-publish off waits as a draft until someone approves it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a home inspection company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a company that wants agent introductions beside the buyer searches, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so each inspector and the office can sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.