See every bid request, and which ones became a signed contract.

Is this built for a general contractor?

Yes. It is built for a general contractor that builds residential and light commercial projects across a territory: custom homes and additions, tenant improvements and build-outs, small ground-up buildings. A firm with several estimators or a second office fits the same way. The marketing may be the owner's, done after the bid goes out and the superintendents have tomorrow's schedule, and a firm with an office manager or a marketer on staff gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

Your work comes from two kinds of owner, and they choose differently. The residential owner planning a custom home, an addition or a whole-house renovation searches, reads your finished projects page by page, checks your reviews and asks for references before asking you to price the plans. The commercial owner, a business fitting out a lease, a developer or a building committee, may arrive through an architect or a broker with a drawing set and a bid date, and weighs your number, your schedule and your record on similar buildings against the other bids. Both want to see work like theirs that you have already finished.

A project on a public bid board or a lead service is seen by every contractor who subscribes, and you are pricing against all of them from the first takeoff. A request from your own site's form is yours alone, and it is the kind the Leads view counts. The comparison with bought leads is on mechanism, not on a price we would have to invent. So the screen puts each bid request and project inquiry in front of you the day it lands, with the project type and the bid date where your form asks for them, and asks one question when you are done with it: what did it become.

What runs while you are walking a job, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the residential campaign and the commercial campaign each keep the budget you set for them, and easing spend when the schedule is booked out is a decision with a record behind it. A new address given access to the account reaches you the next morning.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles an owner reads before asking for a bid: how design-build differs from design-bid-build, what a cost-plus contract and a fixed-price bid each leave at risk, what a tenant improvement allowance can cover, what happens between the permit and the certificate of occupancy. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a general contractor is the people who put projects in front of builders: architects and design firms, commercial real estate brokers and developers, property managers with tenant improvement work, and owners opening several locations. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a bid request form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers an owner. Pricing the work stays with you and your estimator. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a construction company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a firm that wants architect and broker introductions beside the owner searches, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner, an estimator and the office can each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.