Know which trial class became a student, and what it cost you.

Is this built for a martial arts school?

Yes. It is built for a martial arts school that teaches the families and adults who live near it: karate, taekwondo, Brazilian jiu-jitsu, judo, kickboxing or Muay Thai, with a kids program, an adult program or both. A school with several locations fits the same way, location by location. The marketing may be the head instructor's, done after the last adult class once the mats are wiped down, or a program director's who also runs the front desk; a school with a marketer on staff gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every trial request is counted from your own site, and one screen shows what happened and what it cost.

A request for a kids program comes from a parent, and a parent chooses a school for the room their child will spend evenings in. They search for karate or jiu-jitsu for kids near them, read the reviews other parents left, look at the class schedule for times that fit around school and pickup, and watch how the instructors run a class in the videos on your site and your Instagram. Then they ask for a trial class. An adult asks for the same thing for a different reason, and reads the adult schedule, the instructor pages and the reviews from other adults first.

A trial class is the start, not the enrollment. The family watches, the child tries it, and the decision comes after. So the screen puts each trial request in front of the front desk the day it lands, with the program, the age group and the page it came from on the row, puts the enrollments beside it where your membership platform connects, and asks one question when you are done with each request: what did it become. Won is the student who enrolled.

What runs while you are on the mat, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a front desk login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so pushing the kids program when the after-school classes have room and easing off when they are full are decisions with a record behind them.

On Growth and Command, Facebook and Instagram campaigns run alongside search and are published to Meta through its API. Where we build the ad creative for you, the Creative view appears on your dashboard, and each draft shows its image, its copy and its audience before it runs, so the head instructor sees how the school is shown to a parent before anyone else does.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a parent or a new adult student reads before a trial: what happens at a first class, what a child wears and brings, how belt testing works, how jiu-jitsu and karate differ for a beginner, what age a child can start. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Command, prospects are sourced weekly to the target profile set with you, which for a school can be the elementary schools, homeschool groups and youth organizations near you that look for an after-school or enrichment program; every prospect email leaves from a review-first queue, a person releases it or the queue releases on the schedule set for the engagement, and every send is logged.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch checks the requests that landed against the conversions Google counted, so a dead tag or a trial form that stopped submitting is flagged the next day. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a parent or a student. A content piece with auto-publish off waits as a draft until someone approves it, and class reminders and belt test notices stay with your membership software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a martial arts school?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Meta ads, for the Facebook and Instagram campaigns parents see, are on Growth and Command. The content engine is on Launch, Growth and Command. The outbound engine, for after-school and enrichment partners, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the head instructor and the program director each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.