Marketing for solar installers that fills the calendar with high-intent local leads.

We build owned demand instead of buying recycled leads. Local SEO, Google Business Profile optimization, reviews, and targeted Google and Meta ads put you in front of homeowners actively shopping for solar in your service area. Conversion-built pages and instant follow-up turn that interest into booked consultations, and a single CRM pipeline tracks every lead from first click to signed contract. The result is a pipeline you own and can scale, not a list you rent from a marketplace.

Usually not, because shared marketplace leads are sold to several installers at once, arrive cold, and convert poorly while costing more every year. You are paying premium prices to race three competitors to a homeowner who never asked for you specifically. We help you build a pipeline you own through search, ads, and reputation, so leads come to you first, recognize your name, and arrive at a lower cost per install over time. Owned demand also compounds, while purchased leads reset to zero the moment you stop buying.

The 30% federal residential credit expired at the end of 2025, so the old urgency is gone and homeowners are more price-sensitive and slower to decide. Marketing now has to educate on financing, state and utility incentives, and real payback timelines, then nurture buyers through a longer decision instead of relying on a deadline to force the sale. We build funnels that make the financial case clearly, answer objections one by one, and keep you present across the weeks of research that now precede a signature. The winners are installers who replace lost urgency with trust and persistence.

Most homeowners start with searches like "solar installers near me," and Google's local map results and AI overviews capture that high-intent traffic before anyone scrolls to the regular results. Ranking locally and owning a strong Google Business Profile puts you in front of ready buyers in your service area without paying per click. We optimize your profile, build consistent local citations, earn reviews, and structure your site by service and city so Google reads you as the established local installer. Unlike ads, this presence keeps producing leads after the work is done.

Solar decisions take weeks to months, so speed-to-lead and persistent follow-up decide who wins. We automate instant response the moment a lead comes in, then run email and SMS nurture sequences that handle objections and keep you top of mind through the decision. Every call is tracked, every lead lives in a CRM pipeline, and no opportunity stalls without someone seeing it. That combination keeps leads warm and your reps accountable until the contract is signed.

We report on the outcomes that matter to your business: cost per lead, cost per booked consultation, and contracts won by channel. Custom dashboards and call tracking tie every install back to the campaign that earned it, including phone bookings that most agencies lose track of. We review the numbers with you on a regular cadence and shift budget toward what produces installs and away from what does not. You always know what your spend bought, in installs, not impressions.

TruLata is a marketing firm with a software core, so we build the automation and AI agents that respond to leads in seconds, run your nurture, and watch your campaigns around the clock. Most agencies hand off a lead and hope your team follows up, while we close that loop in software so less leaks out and nothing goes stale overnight. Senior marketers set the strategy, and the automation handles the relentless execution that wins long sales cycles. You get faster speed-to-lead, lower cost per booked consultation, and reporting most agencies cannot produce.

Paid channels like Google and Meta ads can start producing leads within the first weeks once tracking and conversion pages are in place, while local SEO and Google Business Profile build over months into the durable, lower-cost traffic. We sequence the program so you get early momentum from ads while the owned channels compound underneath, rather than waiting on any single channel. Speed-to-lead automation goes in from day one, so the leads you do get are worked instantly. Realistic projections come out of the upfront audit, before you commit a dollar to spend.