Know which estimate became a booked exterior, before the season closes.

Is this built for a painting contractor?

Yes. It is built for a painting company that sells interior, exterior, cabinet and staining work across a territory, and a company with several crews or a commercial division fits the same way. The marketing is often the owner's, done at night after the day's estimates are written up and tomorrow's crews have their colors and their addresses, and a company with an office manager or a marketer gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every estimate request is counted from your own site, and one screen shows what happened and what it cost.

A homeowner chooses a painter slowly and on evidence. They look at the house or the room, search for a painter and the town, read the reviews on your Business Profile and look at the photos of finished work, then ask more than one company to come out and walk it. The estimate is where the job is won: the prep you describe, the scraping, priming and caulking, the paint line, the start date, and on a house built before 1978, whether your crew does lead-safe work. A fast visit and a clear number put you in the running.

The weather sets the calendar. Exterior work needs dry days and a temperature the paint will cure in, so the season for it is short, and the estimates that fill it are requested in a rush in spring and again in a scramble before the fall rains. Interiors and cabinets carry the winter. A marketplace sells the same exterior request to several painters at once, and you are pricing against every one of them before you have seen the siding; a request from your own site's form is yours alone. The comparison with bought leads is on mechanism, not on a marketplace price we would have to invent.

What runs while my crews are on ladders, and what waits for a person?

Your Google Ads search campaigns are managed for you on all tiers, and the account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so when the exterior budget is raised for spring and pulled back once the weather turns, each move has a decision behind it, and a move Google's automation makes on its own is raised the next morning.

On Launch, Growth and Command, the content engine researches and drafts on your cadence, and a painter's topics are the questions a homeowner asks before booking the walkthrough: how long an exterior repaint lasts, whether cabinets can be painted instead of replaced, what the prep on an older house involves. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a painter is the work that repeats on a cycle: property managers with unit turnovers, homeowner associations with a repaint on the calendar, and general contractors who sub out their painting. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or an estimate form that stopped submitting is flagged the next day rather than at the end of the season. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a homeowner. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a painting contractor?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command, which suits a painter whose before-and-after photos do the selling. The outbound engine, for property manager and association work, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.