Know which dollar brought the consultation request, and what each one became.

Is this built for a law firm?

Yes. It is built for a law firm, and the service area is the jurisdictions you take matters in. A firm with several offices fits the same way, office by office. The marketing falls to a partner or the office manager, between hearings, and that is the seat the product was built for. It is not limited to that seat: a firm with a marketing hire still gets one screen with every connected source on it and the record of every change made in its accounts.

The moment a client chooses is short and does not repeat. A request that sits unanswered is a request another firm can answer first. A lead bought from a legal marketplace is a shared lead, sold to several firms at once. A request from your own site's form is yours alone, and that is what the screen counts, beside what your CRM or booking platform records. The comparison with bought leads covers who does the work, what you can see and what happens to the data.

TruLata is built for that firm. It counts every consultation request your site's forms produced as it lands, reads your reviews on a schedule of their own, watches your ads account every morning, and shows all of it on one screen that refreshes because you opened it. The scheduled work runs whether anyone is at a desk. The judged work, a budget, a bid, a reply to a prospect, waits for a person. The page for a business with no marketing team walks through that split.

What runs while I am in court, and what still needs a person?

Your Google Ads search campaigns are managed for you on all tiers, and every morning at 7:05am Eastern a watch reads your account's change history and its user list, then separates our own writes and routine noise from material changes by anyone else, including the recommendations Google applies on its own. A setting switched on under any staff login, or a new address given access, reaches your team the same morning. Who has access is read directly every day, because change events do not log it. The ads page covers the watch.

Where your forms feed the lead sheet, a second watch at 7:20am Eastern runs five checks across the sheet, GA4 and Ads: the tracking tag still loads, requests with no GA4 form event, paid requests with no Ads conversion, a campaign that was spending and has gone to zero, and organic traffic with no requests at all. The leads that landed on your sheet are checked against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day. For a firm, that means what intake actually received is reconciled against what the ad account reported, every morning, rather than at the end of the quarter. Every night at 12:01am Central a fallback snapshot is baked, and a failed pull leaves the previous page up rather than an empty one.

On Launch, Growth and Command, the content engine researches and drafts articles on your cadence. Each topic passes a demand gate on real search volume, the research step cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, so a firm that wants every article read against its bar's advertising rules leaves approval on, and each piece waits as a draft until someone at the firm approves it. On Growth and Command, Meta ads are managed alongside search. On Command, the outbound engine sources prospects weekly to the target profile set with you, which is yours to keep inside your jurisdiction's solicitation rules, finds a deliverable address or routes the prospect to a contact-form path, and drafts an opener into a review-first queue.

Anything that spends money or answers a person runs within limits you set and leaves a record. A budget or bid change in your ad account is made within the limits set for your engagement and lands in your account's own change history. A prospect email leaves the review-first queue when a person releases it, or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. From the screen you can set a lead outcome, which is written to the lead record, and request a website change or a content, keyword, category or targeting change; each request lands with the team and is logged, and the change it asks for is made through Google Ads', your CRM's, your site's or your Business Profile's own API and lands in that account's history.

Which tier fits a law firm?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is one flat number, month to month; an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures.