Know which search booked the tour, and which tour led to a move-in.

Is this built for a senior living community?

Yes. It is built for an independent or assisted living community that fills its apartments from the families in the towns around it, and an operator with several communities fits the same way, community by community. The marketing may sit with the executive director between resident meetings and the budget, with a community relations director who also gives every tour, or with a regional marketing team; each of them gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every tour request is counted from your own site, and one screen shows what happened and what it cost.

The decision is a long one, and a family makes it together. A daughter notices that her father has stopped cooking, a couple wants a smaller place with neighbors and meals nearby, a son lives across the country and wants his mother closer to someone. The adult child searches first, reads the rating and the reviews, reads your site for the floor plans, the dining and the activities, and asks for a tour. Then comes the second visit, the lunch in the dining room, the conversation at the kitchen table with the parent, and the question of what happens to the house. A family that tours in the spring may still be deciding in the fall.

That is why the screen keeps each request on its row with what it became, contacted, quoted, won, lost, or not a lead with the reason, so a tour from the spring is still readable when the family calls back. A senior living referral service can pass the same family to more than one community; a tour request from your own site's form is yours alone, and the comparison with bought leads is on mechanism. The screen puts each request in front of the person who gives the tours the day it lands, and asks one question when you are done with it: what did it become.

What runs while you are giving a tour, and what waits for a person?

Every mapped Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads each account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a regional login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so moving spend toward the community with open apartments is a decision with a record behind it.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a family reads while deciding: the difference between independent and assisted living, what to ask on a tour, how to talk with a parent about moving. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, where an open house or a lunch-and-tour invitation can reach the adult children in your area.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a community is the people a family talks to before they talk to you: elder law attorneys and estate planners, financial advisors, home care agencies, hospital case managers and senior move managers. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases the emails, or the queue releases them on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a tour form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a family. From the screen you can set what a request became and request a website, content, keyword or targeting change, and every change made through the screen is written to an audit log with the address, the request and the result.

Which tier fits a senior living community?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads, for the open house and the lunch-and-tour invitation, are on Growth and Command. The outbound engine, for a community that wants attorneys, advisors and case managers to know its name, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, which is the number to check for an operator where each community's director signs in. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.