Know which pickup request filled a truck, and which search sent it.

Is this built for a junk removal company?

Yes. It is built for a junk removal company that hauls furniture, appliances, yard waste and construction debris and runs garage, basement, estate and move-out cleanouts across a territory, and a company with several trucks or a second location fits the same way. The marketing is often the owner's, done at night after the last load is tipped at the transfer station, the donation run is dropped off and tomorrow's pickups are routed, and a company with a dispatcher or a marketer gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every pickup request is counted from your own site, and one screen shows what happened and what it cost.

Your customers want it gone, and they want to know the price before the truck backs in. A homeowner with a dead refrigerator, a sectional that will not fit the new living room or a garage too full to park in searches for junk removal and the town, reads the reviews on your Business Profile for on time and cleaned up after, and books whoever can come today or tomorrow with a price by the truckload. The cleanout is slower and heavier: a family emptying a parent's house after a move to assisted living, an agent who needs a listing empty before the photos, a landlord with a unit full of what the last tenant left. Those customers ask what gets donated, what gets recycled and who handles the paint cans.

Either one can arrive as a shared lead. A marketplace sells the same pickup request to several haulers at once, and you are pricing against every one of them before you have seen the pile; a request from your own site's form is yours alone. The comparison with bought leads is on mechanism, not on a marketplace price we would have to invent. A same-day request wants an answer the same day, so the screen puts each one in front of you the day it arrives and asks one question when you are done with it: what did it become.

What runs while the trucks are out on pickups, and what waits for a person?

Your Google Ads search campaigns are managed for you on all tiers, and the account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A budget or bid change is made within the limits set for your engagement and lands in your account's own change history. Same-day work lives on the budget being on when the searches come, so a campaign paused or a targeting setting changed under any other login is in front of the team the next morning rather than on the invoice.

On Launch, Growth and Command, the content engine researches and drafts on your cadence, and a hauler's topics are the questions a customer asks before booking: what junk removal costs by the truckload, what happens to a couch after it is hauled, how to empty a parent's house before it is listed, whether a hauler takes paint, tires or a hot tub. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a hauler is the people who send cleanouts again and again: real estate agents with estates to empty before a listing, property managers with move-outs and evictions, senior move managers and senior living communities, and estate sale companies with what is left after the sale. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases the emails, or the queue releases them on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a booking form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a customer. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a junk removal company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command, which suits a company whose before-and-after garage photos do the selling. The outbound engine, for agent, property manager and senior move work, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner and the dispatcher who books the pickups each sign in with their own. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.