Count job orders and applicants apart, on one screen.

Is this built for a staffing agency?

Yes. TruLata is built for a staffing agency or a recruiting firm that places people with employers, whether you staff light industrial, office and clerical, skilled trades, IT or professional roles, on temporary, temp-to-hire or direct-hire terms. An agency with several branches, or one that places across states, fits the same way. The marketing often falls to the owner or a branch manager, fitted in between client visits and the orders that have to be filled by Monday, or to a recruiter with a knack for it; an agency with a marketing hire gets the same screen. Search, ads, content, outbound and the counting run on a schedule whether or not anyone had time this week, every request and application is counted from your own site, and one screen shows what happened and what it cost.

A staffing agency markets to two audiences at once, and they want opposite things. An employer has an opening to fill: a plant manager who needs a second shift, an office manager covering a leave, a controller who wants a direct hire and no more interviews. They search, read your industry pages and your reviews, and send a request for talent or call a branch. A candidate wants work: they search for jobs by title and town, read the openings on your site and apply. Both arrive at the same website and can come through the same ads account, and a screen that counts them together tells you nothing about either.

So the screen keeps them apart. The employer request and the candidate application are set up as separate forms, and each row records which one it came from, so the Leads view can be filtered to one side at a time. The screen counts both in people, never in bill rates or fees: job order requests, candidate applications and placements, next to what the marketing cost. And an employer whose current agency fills its orders is not searching for another one, so the outbound engine reaches employers before they go looking.

What runs while your recruiters fill orders, and what waits for a person?

On Command, the outbound engine sources prospects weekly to the target profile set with you: the titles that open a job order, such as the plant manager, the operations director, the HR manager or the controller, at companies in the industries you staff, of the sizes you serve, in the region your branches cover. Your current clients on the payment record and your do-not-contact list are suppressed before a word is drafted. Enrichment finds a deliverable address or routes the prospect to a contact-form path, and every draft lands in a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends. The employers you name as target accounts are researched one by one and always reviewed by a person.

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the employer campaign and the candidate campaign each keep the budget you set for them. When a big order needs forklift operators by next week, pointing more of the candidate budget at that role is one targeting request from the screen.

On Launch, Growth and Command, the content engine researches and drafts on your cadence for both sides: for employers, how temp-to-hire works and what to put in a job order; for candidates, what to bring on a first day and how a temporary assignment turns into a permanent one. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or an apply form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client or a candidate. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a staffing agency?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine, for the employer guides and the candidate articles, is on Launch, Growth and Command. Meta ads, where you recruit candidates on social, are on Growth and Command. The outbound engine, the one that reaches employers before they go looking, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so each branch manager and the recruiters who work the requests can sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.