They read everything before they call, every request on one screen.

Is this built for an employment law practice?

Yes. It is built for an employment law practice, a solo attorney or a firm of several, that represents employees in wrongful termination, discrimination, harassment, retaliation, unpaid wage and overtime, leave and severance matters, or advises employers on handbooks, investigations, agency charges and compliance, and a firm that does both fits the same way. The marketing often falls to the founding attorney or the office manager, done after the depositions, the mediations and the filing deadlines, and a firm with a marketer on staff gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every consultation request is counted from your own site, and one screen shows what happened and what it cost.

An employment matter usually starts with a search. Someone who was just let go reading whether it was legal, an employee asking what counts as retaliation, a worker who thinks their overtime was never paid, someone handed a severance agreement with a deadline to sign it. On the employer side, an owner with a complaint on their desk or a handbook that has not been looked at in years. Each of them reads your site, your attorney pages and your reviews before deciding who to call, and sends the consultation form or calls. Others arrive by referral, from an attorney in another practice area, or for an employer-side firm from an accountant, an HR consultant or an insurance broker.

So the screen treats every request the same, whoever sent it and however it arrived. The form handler writes each one to your lead sheet the moment it lands and emails your team, the Leads view shows it newest first, and you mark what each one became. The screen counts requests, consultations and signed matters next to what the marketing cost, and approvals and compliance review of what the firm publishes stay with the firm.

What runs while I am in depositions, and what waits for the firm?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the wrongful termination campaign and the wage campaign keep the budgets you set for them. A new address given access to the account reaches your team the next morning.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles a person reads before calling: what to do in the first days after being fired, what counts as retaliation, how unpaid overtime is worked out, and what to look at before signing a severance agreement. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. Approvals and compliance review stay with the firm: with auto-publish off, each piece waits as a draft until the firm approves it.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for an employment law practice is usually the people who refer employment matters: attorneys in other practice areas who refer them out, and for an employer-side firm, accountants, HR consultants, PEOs and insurance brokers who work with employers. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a consultation form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client, a referral source or opposing counsel. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history, so the firm has a record of every change to review.

Which tier fits an employment law practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a firm that wants referral sources beside the requests that find it, is on Command. Command adds the outbound engine, social media management and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so each attorney, paralegal and intake coordinator can sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty percent off the monthly. The pricing page carries the same figures as every other page.