Know which quote became a clean house, and which search sent it.

Is this built for a pressure washing company?

Yes. It is built for a pressure washing company that sells house washing, roof and concrete cleaning, deck and fence restoration and commercial work across a territory, and a company with several rigs or a second trailer fits the same way. The marketing is often the owner's, done at night after the tank is refilled, the chemical is mixed for the morning and tomorrow's route is set, and a company with an office manager or a marketer gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every quote request is counted from your own site, and one screen shows what happened and what it cost.

Your customers come in two kinds, and they choose differently. The homeowner notices green creeping up the north side of the siding, black streaks down the roof, a driveway gone grey, or a letter from the homeowner association with a deadline on it. They search for pressure washing and the town, look at the before-and-after photos on your Business Profile and your site, and want to know before they call whether your crew soft washes the siding or blasts it. The commercial customer is a property manager, a restaurant or a retail center that wants storefronts, sidewalks, dumpster pads and drive-thru lanes cleaned on a schedule, and asks for your certificate of insurance before your price.

The weather sets the calendar. Water on a driveway freezes, so in a cold climate the work bunches into the warm months, and the house wash requests arrive together once the pollen and the mildew show. A marketplace sells the same house wash request to several companies at once, and you are pricing against every one of them before you have seen the house; a request from your own site's form is yours alone. The comparison with bought leads is on mechanism, not on a marketplace price we would have to invent. So the screen puts each request in front of you the day it lands and asks one question when you are done with it: what did it become.

What runs while I am behind a surface cleaner, and what waits for a person?

Your Google Ads search campaigns are managed for you on all tiers, and the account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so the house wash budget raised when the pollen comes and pulled back when the route is full has a decision behind each move.

On Launch, Growth and Command, the content engine researches and drafts on your cadence, and a pressure washer's topics are the questions a homeowner asks before booking: whether soft washing is safe for vinyl siding, what the black streaks on a roof are, whether a driveway should be sealed after it is cleaned. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a pressure washer is the work that comes back on a schedule: property managers with storefronts and sidewalks, restaurants with drive-thru lanes and dumpster pads, homeowner associations with common areas and entry walls, and fleet owners with trucks to wash. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases the emails, or the queue releases them on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a quote form that stopped submitting is flagged the next day rather than at the end of the season. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a homeowner or a property manager. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a pressure washing company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command, which suits a company whose before-and-after photos do the selling. The outbound engine, for storefront, property manager and association contracts, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.