Know which jobs you paved, and what brought each one in.

Is this built for a paving company?

Yes. It is built for a paving company that sells asphalt paving, overlays, sealcoating, crack filling, patching and line striping across a territory, and a company with several crews or a second yard fits the same way. The marketing may be the owner's, done after the estimates are driven and tomorrow's tonnage is ordered from the plant, and a company with an office manager or a marketer on staff gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every estimate request is counted from your own site, and one screen shows what happened and what it cost.

Your customers come in two kinds, and they choose differently. The homeowner has a driveway that is cracked, heaved by roots or crumbling at the apron, and wants to know whether it needs an overlay or a tear-out. They have heard about crews knocking on doors with leftover asphalt, so they look for a real address, read your reviews, look at driveways you have finished and ask for a written estimate. The commercial customer is a property manager, an association board, a church or a retail center with a parking lot to patch, sealcoat and restripe. They ask for a bid with a scope, compare it against the others, and may want the work done at night or on a weekend so the lot stays open.

The season is set by the weather and the plant. Asphalt goes down warm, so in a cold climate the paving work fits between the plant opening in spring and closing for the winter. A marketplace sells the same driveway request to several pavers at once, and you are pricing against every one of them before you have measured it; a request from your own site's form is yours alone. The comparison with bought leads is on mechanism, not on a marketplace price we would have to invent. So the screen puts each request in front of you the day it lands and asks one question when you are done with it: what did it become.

What runs while the crew is laying asphalt, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so opening spend when the plant opens and easing it when the paving schedule is full are decisions with a record behind them. A new address given access to the account reaches you the next morning.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles a customer reads before asking for an estimate: when a driveway needs an overlay and when it needs a full replacement, how often a parking lot should be sealcoated, what crack filling does before winter, how long to stay off new asphalt. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a paving company is the work that comes back on a maintenance cycle: property managers, association boards and community managers, facility managers at churches, schools and retail centers, and general contractors who sub out their paving. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or an estimate form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a customer. Measuring the job and pricing the tonnage stay with you. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a paving company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a company that wants property manager and association work beside the driveway searches, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner, the estimator and the office can each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.