See every tenant and owner inquiry, listing by listing.

Is this built for a commercial brokerage?

Yes. TruLata is built for a commercial real estate brokerage or a team of brokers that represents tenants, owners or both, in office, industrial, retail, flex or land, on leases and on sales. A brokerage with several offices, or one that works across markets, fits the same way. The marketing often falls to a principal broker or a marketing coordinator who also builds the flyers, fitted in between tours, lease negotiations and the calls that keep a listing moving; a brokerage with a marketing team gets the same screen. Search, ads, content, outbound and the counting run on a schedule whether or not anyone had time this week, every inquiry is counted from your own site, and one screen shows what happened and what it cost.

Inquiries reach a brokerage from two directions. A tenant, or the operations lead at a company that needs space, searches by property type and submarket, reads a listing page and asks for a tour, the flyer or the availability. An owner who wants a building leased or sold looks for the broker who already moves that kind of property in that market, reads your listings and your team pages, and asks to talk about listing it or what it could be worth. Investors ask for the offering materials on a sale listing. Each arrives through a different page, and each wants a different broker on the phone.

The requests your own site takes are yours, and they are what the Leads view counts, with the listing page each one came from. The listing platforms and the property databases you already post to stay in your own systems today; a source with an API can be connected during setup. And an owner who is not selling or leasing this year is not searching for a broker at all, so the outbound engine puts your name in front of the owners and the occupiers you want before they go looking. The screen counts all of it in people, never in commissions: inquiries, tours and signed engagements, next to what the marketing cost.

What runs while you are touring space, and what waits for a person?

On Command, the outbound engine sources prospects weekly to the target profile set with you. For an owner-side practice that can be the principals and asset managers at property companies and investment firms that own the property type you broker; for a tenant-side practice, the operations, finance and facilities leads at companies of the size that lease the space you represent; either way in the region you cover. Your current clients on the payment record and your do-not-contact list are suppressed before a word is drafted. Enrichment finds a deliverable address or routes the prospect to a contact-form path, and every draft lands in a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends. The owners and companies you name as target accounts are researched one by one and always reviewed by a person.

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the campaign behind a new industrial listing keeps the budget you set for it, and moving spend to the next listing is one targeting request from the screen.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles owners and occupiers read before they call: how tenant representation works, what goes into a letter of intent, what an owner should gather before listing a building, how to compare office and flex space. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a tour request form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a tenant, an owner or an investor. From the screen you can set a lead outcome, request a website change such as a new listing page, and request a content, keyword, category or targeting change; each request goes to the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a commercial brokerage?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for reaching owners and occupiers before they go looking, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so each broker on the team and the marketing coordinator can sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.