Use cases

See every consultation request, and which ones you signed.

Built for an interior design studio that takes on residential and commercial projects, whoever runs the marketing. TruLata reads your Google accounts, your Business Profile, your Instagram where it is connected and the consultation requests from your own site's forms, runs the watching and the drafting on a schedule while you are on an install, and shows you which request became a signed project.

Illustration: a mood board pinned with fabric swatches and paint chips beside a pendant lamp, a small plant and a fan of color samples.

Is this built for an interior design studio?

Yes. It is built for an interior design studio that designs homes and commercial spaces across the area it serves, from a principal designer working with one assistant to a studio with several designers and a procurement coordinator, and a studio with a second office fits the same way. The marketing may be the principal's, done after the concept boards are finished and tomorrow's install is confirmed with the delivery crew, and a studio with a studio manager or a marketer on staff gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every consultation request is counted from your own site, and one screen shows what happened and what it cost.

A client chooses a designer by the work. They find you through a search, a saved image, an Instagram post or a friend's finished living room, and then they read your portfolio project by project to see whether your rooms look like the one they want. They read how you work, full-service design or e-design, how the design fee is structured and what happens between the concept presentation and install day, and then they ask for a consultation. A commercial client, a restaurant owner, a developer with model units or an office moving floors, reads the same portfolio for spaces like theirs and may arrive through the architect or the builder on the project.

The project sets the clock. A new build has a builder's selection deadline for tile, lighting and cabinetry, a renovation waits on the contractor's schedule, and a restaurant has an opening date. A request from your own site's form is yours alone, written to your lead sheet the moment it lands with the project type and the rooms where your form asks for them. So the screen puts each consultation request in front of you the day it lands, with the portfolio page it was sent from one click away, and asks one question when you are done with it: what did it become.

  1. Find youA search, a saved image, an Instagram post or a friend's finished room
  2. Read the portfolioProject by project, for rooms that look like the one they want
  3. Read how you workFull-service or e-design, the design fee, concept to install day
  4. Ask for a consultationWritten to your lead sheet the moment it lands, yours alone
Illustration: a marble console table with a vase of branches and a stack of books, a round wall mirror and a brass table lamp.

A client chooses a designer by the work.

What does the screen read for an interior designer?

It leads with consultation requests. When someone asks for a consultation on your site, the form handler appends the row to a lead sheet server-side and emails you, whether or not a tracking tag fired. The Leads view reads that sheet newest first, and each row carries what your form recorded: the name, the contact details, the project type, the rooms, the town, the timeline where the form asks for it, and the message. Set what each request became from the screen, contacted, quoted, won or lost, or not a lead with the reason, such as a vendor pitching a showroom line. Won is the signed design agreement, and the mark stays on the row.

Then the sources a client reads before asking. GA4 gives sessions, sources, which pages were read and the key events you count as a request, hours behind intraday, so you can see which portfolio projects get read and whether the process page and the services page come before the consultation form. A visit from a design directory or a publication that featured your work shows as its own referral source. Search Console gives the queries you appeared for, impressions, clicks and average position, two to three days behind; for a designer those queries are the style, the room and the town, interior designer near me, kitchen designer, modern farmhouse interior design and commercial interior design, and the positions are Search Console's own averages, not a rank tracker. Google Business Profile gives rating, reviews and listing performance through a manager invitation you can revoke, and Google Ads gives spend, conversions and cost per conversion by campaign.

Where your Facebook Page and Instagram business account are connected, the Social view shows followers, engagement and top posts, read only, on Meta's schedule, so the post of the finished kitchen sits beside the requests that followed it. Pinterest and other platforms with an API can be connected during setup. Where your studio runs on a CRM or project platform, the Jobs view reads its pipeline live, with a coming-soon card rather than a number until the data is trustworthy. Proposals, product specifications, purchase orders and invoices stay in your design software today; a source with an API can be connected during setup. Card data is never read. Your inbox and calendar stay outside the screen today and connect during setup where your engagement calls for them. The page loads last night's snapshot the instant you open it, pulls live numbers behind it when that snapshot is older than five minutes, and stamps the header with how old the data is.

TruLata Overview for a fictional interior design studio, Wrenfield Interiors: consultation requests, cost per request, projects signed and review rating across the top, a funnel from site visitors to signed projects, revenue by channel led by Instagram and referrals, and a card for each workstream.
An interior design studio's TruLata dashboard, filled in with example data for a fictional studio, Wrenfield Interiors.

What runs while you are on an install, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the residential campaign and a commercial campaign each keep the budget you set for them, and easing spend when the studio is booked is a decision with a record behind it.

On Growth and Command, Facebook and Instagram campaigns run alongside search and are published to Meta through its API, and where we build the ad creative for you, the Creative view appears on your dashboard. Each ad draft shows its image, its copy and its audience before it runs; approve it or ask for changes, and every decision is recorded and reaches our team. For a studio whose work sells on the picture, approval sits on the Creative view where you want it.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles a client reads before asking for a consultation: what a design consultation covers, what e-design includes and what full-service design adds, how a design fee can be structured, how to make selections before a builder's deadline. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Command, prospects are sourced weekly to the target profile set with you, which for a studio can be the builders and architects who bring a designer onto a project, and the developers, restaurant groups and property managers with spaces to fit out; every draft lands in a review-first queue, a person releases it or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a consultation form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client. The design itself stays with you. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

While you are on an install

  1. Ads change watchReads your account's change history and user list, raises material changes the same morning
  2. Ad draftsImage, copy and audience on the Creative view for your approval, on Growth and Command
  3. Lead watchFive checks across your form sheet, GA4 and Ads, so a stalled consultation form is flagged the next day
  4. Content draftsConsultation, e-design and selection articles filed in your Drive, on Launch, Growth and Command
  5. Fallback snapshotBaked nightly, so a failed pull leaves the previous page up

Can I see it before I sign anything?

Yes, with your name and email in front of it. The demo is the same engine code every client runs, pointed at a fictional company called Meridian so it can be public. Every number is invented, and the screen says so. Open the Leads view, the Google Ads view and the search view and you are looking at the screen an interior design studio gets, with your sources in place of Meridian's.

Then put your own studio in the seat. You design rooms that clients find through your portfolio, your posts and the people who have been in a house you finished, builders and architects bring you in when your work holds up, and whoever runs the marketing does it after the boards are done. That is the studio this page, the setup and the tiers are written for, and what changes is the evening work: the scheduled work runs whether anyone had time, every request is counted from your own forms, and one screen shows what happened and what it cost. Part of it runs on your own numbers during setup: the first pull, the answer-engine baseline and the ads watch run on your accounts in the first two weeks, before most of the engines are switched on. If you want the work done as a service rather than run as a system, the services side is the other door.

Read the search view and the Social view the way they are built. Ranking is not earning, and a position on the search view is Search Console's average for that query rather than a rank tracker's guess. Engagement is not a consultation either. That is why the screen puts the requests your own forms took beside the queries and the posts, and a portfolio page that climbed for a style search and a page that brought in a signed kitchen are told apart on the same screen.

The Leads view for a fictional interior design studio: a Consultation requests table with a new-build full home in Castle Rock, a restaurant fit-out in Denver, an e-design living room in Boulder, a kitchen and primary bath in Littleton and model units in Golden, newest first.
The Leads view for an interior designer: every consultation request from the site, newest first. Example data, fictional studio.

Engagement is not a consultation either.

Which tier fits an interior design studio?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Meta ads, for a studio whose work sells on Instagram, run on Growth and Command. The content engine is on Launch, Growth and Command. The outbound engine, for builder, architect and commercial introductions, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the principal, each designer and the studio manager can sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.

Which engine runs on which tier

EngineTier
  • Meta ads, for work that sells on InstagramGrowth and Command
  • Content engineLaunch, Growth and Command
  • Outbound engine, for builder, architect and commercial introductionsCommand
  • Seats, for the principal, each designer and the studio managerthree on Starter, three on Launch, ten on Growth and unlimited on Command

Can your team run it for my studio?

Yes, through two doors. Managed TruLata is our team running the program on your accounts, with the strategy, the optimization and the approvals on our side, and every change we make lands in your account's own change history, which the same 7:05 Eastern watch reads and sorts as ours. Local services marketing is TruLata's agency work for the same buyer, with search, paid search with a daily account watch and websites among it, which for a studio is the portfolio a client reads room by room. Either way you stay on the design, and we stay on the marketing.

Illustration: a frosted sample tray holding a marble tile, a brass cabinet pull, a wood veneer chip and a terrazzo square.
The spec

What a studio's screen reads, and how fresh it is.

WhatWhere it comes fromHow fresh
Consultation requestsYour site's forms, appended to a lead sheet server-side and emailed to you; the Leads view reads it newest firstLive, the moment the form is submitted
Sessions, sources, portfolio pages, key eventsGoogle Analytics 4, a directory or publication shown as its own referral sourceHours behind intraday
Queries, impressions, clicks, average positionSearch Console; its own average positions, not a rank tracker2 to 3 days behind
Followers, engagement, top postsInstagram and Facebook, where connected, read onlyOn Meta's schedule
Ad drafts for approvalThe Creative view, where we run paid socialAs each set is built
Spend, conversions, cost per conversionGoogle Ads, by campaignIntraday lags hours; change history read daily at 7:05am ET
Rating, reviews, listing performanceGoogle Business Profile, with our Google account as a manager you can revokeRefreshed with each pull; the header stamp says when
The page itselfSnapshot on open, live pull behind it when older than 5 minutes, nightly bake at 12:01am CTHeader stamp says when the data was pulled
The week a project is featured, stated honestly

The week a publication features one of your rooms, the consultation requests from your forms are live on the screen the moment they are submitted, the referral visits show in GA4 hours behind, the Instagram numbers arrive on Meta's schedule, and Search Console runs two to three days behind. The header stamp says when each pull ran, the Refresh button forces a new one and never shows an error, and a failed pull leaves the previous page up rather than a blank one.

FAQ

Questions, answered.

Can I see which portfolio project brought in a consultation?

Each request carries the page it was sent from where your form records it, and GA4 shows which portfolio pages were read and where those visitors came from. You set what each request became on its row, so a kitchen project page that brings in signed work and one that only gets read are told apart.

Does it read my Instagram and Pinterest?

Where your Facebook Page and Instagram business account are connected, the Social view shows followers, engagement and top posts, read only, on Meta's schedule. Pinterest and other platforms with an API can be connected during setup. Engagement sits beside the consultation requests, and only a request counts as a lead.

Does it read my design software?

Where your studio runs its pipeline in a CRM or a project platform with an API, it connects during setup and the Jobs view reads it live, with a coming-soon card until the data is trustworthy. Proposals, product specifications, purchase orders and invoices stay in your design software today; a source with an API can be connected during setup. Card data is never read.

Can I approve every ad before it runs?

Approval sits on the Creative view where you want it. Each draft shows its image in every placement it was built for, its copy and its audience; approve it, request changes or leave a note, and every decision is recorded with the time and reaches our team.

Do you count phone calls and direct messages?

A phone call or a direct message counts as a lead where your CRM records it, and a call-tracking platform with an API is connected during setup where you run one. The requests the screen counts on its own are submissions from your website's forms, written to a sheet server-side as they land.

What does it cost for an interior design studio?

Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Every tier is month to month with nothing metered, and a managed strategy retainer sits on top of any tier, scoped with you rather than priced on this site; <a href="/product/managed">the managed page</a> says what our team takes on.

See it running
before you decide.

The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.

Open the live demo See pricing

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  • Refreshed when you open itLive data on page load, never a monthly PDF
  • Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
  • Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
  • Every send loggedProspect emails leave from a review-first queue, and every send is logged.