Know which post, ad or search sent the consultation that booked.

Is this built for a med spa?

Yes. TruLata is built for a med spa or aesthetics practice that books clients from a catchment, and a practice with several locations fits the same way, location by location. The marketing often belongs to the owner, an injector or nurse practitioner who writes captions between appointments, or to a patient coordinator who also answers the direct messages; a practice with a marketing manager gets the same screen to report from. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every consultation request is counted from your own site, and one screen shows what happened and what it cost.

A client usually finds you twice before booking. First on Instagram or in a Facebook ad, where they see the treatment room, the provider and the menu; then on Google, where they read the rating, the first few reviews and who will be doing the treatment before they fill in a consultation request. A neurotoxin appointment, a laser hair removal series, a filler consultation, a question about the membership: each one starts as a request, and a request that comes through your own site's form is yours alone, written to your lead sheet the moment it lands.

The calendar has seasons. Laser hair removal series get booked in the fall and winter, when clients are out of the sun; the spring fills with the treatments people want done before summer; November and December bring gift cards, holiday events and the membership offers that carry into January. So the screen puts each consultation request in front of your coordinator the day it lands, with the page it came from one click away, and asks one question when you are done with it: what did it become.

What runs while you are with clients, and what waits for a person?

On Growth and Command, Facebook and Instagram campaigns run alongside search and are published to Meta through its API, and where we build the ad creative for you, the Creative view appears on your dashboard. Each ad draft shows its image, its copy and its audience before it runs; approve it or ask for changes, and every decision is recorded and reaches our team. Approval sits on the Creative view where you want it, so the provider who stands behind the wording of an ad can read each one first. Budget and bid changes are made within the limits set for your engagement and land in the account's own change history.

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a coordinator's login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. On all tiers, our team manages your search campaigns, so the laser push in October and the gift card push in December are changes with a record behind them.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a client reads before booking a consultation: what a first neurotoxin appointment involves, how a laser hair removal series is scheduled, what to ask at a filler consultation. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when your medical director reads every clinical sentence first. On Command, prospects are sourced weekly to the target profile set with you, which for a med spa can be the salons, bridal boutiques and fitness studios that send clients your way. Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch checks the requests that landed against the conversions Google counted, so a dead tag or a stalled form is flagged the next day. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up.

What stays with a person is the judgement: the limits on spend, and anything that answers a client. A budget or bid change is made within the limits set for your engagement. A content piece with auto-publish off waits as a draft until someone approves it. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Appointment reminders and rebooking messages stay with your booking software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a med spa?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Meta ads run on Growth and Command. The content engine runs on Launch, Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.