Know which lead became a signed remodel, and where it came from.
Built for the remodeling contractor whose next kitchen, bath or addition is a decision the homeowner takes a long time to make, and whose marketing happens between estimates. One screen reads your forms, your reviews, your ads and your search. It refreshes because you opened it, and the managed search ads and the daily ads change watch run on a schedule whether anyone is at a desk.
How does a homeowner choose a remodeler, and what does that mean for your marketing?
Slowly, and on more than one screen. They read your reviews, compare your finished work against other portfolios, ask the neighbor who just did their kitchen, and search again before they fill in a form. By the time they book a site visit the shortlist is short. Your work has to be in front of them at each of those moments, and afterwards you need to know which moment did it.
That is the remodeler TruLata is built for: you serve a territory, whoever runs the marketing. It is often the owner or the office manager doing it between estimates, which is where a system that runs on a schedule earns its place. The search, the ads, the content and the counting run whether or not anyone had time this week, every lead is counted from your own site, and one screen shows what happened and what it cost. A design-build firm with several offices fits the same way.
Referrals bring work, and the screen sits beside them. The screen counts the other half: the homeowner who found you online, submitted the form on your site, and is now a row you can mark contacted, quoted, won or lost. Where your business runs on a CRM or booking platform, the Jobs view reads the jobs and the pipeline behind them.
- They read your reviewsSlowly, and on more than one screen
- They compare portfoliosYour finished work against the next remodeler's
- They ask the neighborThe one who just did their kitchen
- They search againThen fill in the form on your site
- They book a site visitBy now the shortlist is short
By the time they book a site visit, the shortlist is short.
What does the screen show a remodeling contractor?
Leads first. When a homeowner submits the form on your site, the form handler appends the submission to a lead sheet server-side and emails the team, and the Leads view reads that sheet newest first with the time it landed, the name, the contact and what they asked about. From the screen you set what each one became, contacted, quoted, won or lost, or mark it not a lead with the reason, and the outcome is written to the lead record. A phone lead counts when your CRM records it, and a call-tracking platform you already run connects during setup like any other source with an API.
Around the leads sit the sources a remodeler already has. Your reviews, your rating and your listing performance come from Google Business Profile and sit on the search view. The ads view reports spend, conversions and cost per conversion by campaign. Search Console shows the queries you appeared for and the pages that earned the clicks, two to three days behind, and the positions on that view are Search Console's average positions rather than a rank tracker. GA4 shows sessions, sources, the pages that get read, your project pages included, and key events, hours behind intraday. Where you run the business on a CRM or booking platform, the Jobs view reads jobs and the job pipeline live, and it shows a coming-soon card instead of a number until the data is trustworthy.
The AI visibility program asks ChatGPT, Gemini, Claude and Grok who to hire for a remodel and scores whether you are named, at baseline and again as the program moves. Google's AI Overviews are measured through the search view. Card data is never read, and your inbox and calendar stay outside the screen today, connecting where your engagement calls for it.
What runs while I am on a job site, and what waits for me?
The search ads run for you. Our team runs your Google Ads search campaigns, and every morning at 7:05 Eastern the ads change watch reads your account's change history and its user list and separates our own writes and routine noise from material changes by anyone else, including the recommendations Google applies on its own. It reads the user list on its own, because a change to who has access is not logged as a change event. A material change is raised to the team the same day, so a setting switched on under any login, or a new address given access, reaches you at the next morning's run rather than at the end of the quarter.
On Launch, Growth and Command, the content engine takes the questions a homeowner types before they call, what a bath remodel involves, how an addition gets permitted, what design-build means, through queued, researching, writing and draft. Each topic passes a demand gate on real search volume and what already occupies the result page, the research step cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your own Drive with a featured image. On Growth and Command, Facebook and Instagram campaigns run alongside search, and the Creative view appears where we run paid social. On Command, the outbound engine sources prospects every week to the target profile set with you, which for a remodeler can be the referral side of the trade, the designers, architects, agents and property managers who send work, and drafts an opener into a review-first queue. Every night at 12:01am Central a fallback snapshot is baked so the page always has your numbers on it.
What stays with a person is the judgement: the limits on spend, and anything that answers a homeowner. A budget or bid change in your ads account is made within the limits set for your engagement and lands in your account's own change history, and on managed search our team runs the account. A content piece with auto-publish off waits as a draft until someone approves it; auto-publish is a per-client setting. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified on each inbox check; not-interested and bounced addresses are suppressed, and named accounts are always reviewed by a person. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request lands with the team and is logged, and a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.
The questions a homeowner types before they call
- What a bath remodel involves
- How an addition gets permitted
- What design-build means
- A Google Doc in your own Drive
- A featured image made for it
- Published, or waiting for your approval
What stays with a person is the judgement.
Can I see it before I put my accounts in it?
Yes, with your name and email in front of it. The demo at demo.trulata.com runs the same engine code every client dashboard runs, on a fictional company called Meridian. Every number in it is illustrative and the screen says so. Open the Overview, click a headline card, open the Leads view and the Google Ads view, and work down the menu. The demo page says what in it is real and what is invented.
The second proof is your own business. You serve a territory: that is the remodeler it is built for, whoever runs the marketing and whatever mix of kitchens, baths, basements, additions and whole-home work you take on, and a firm with several offices fits the same way. The industries page shows what the screen leads with for each trade.
The third is the principle the screen is built on. Ranking is not earning. Where your forms feed the lead sheet, the leads that landed are checked every morning against the conversions Google counted, so the count you read has been tested before you decide from it. That is why the screen leads with the lead ledger and what each lead became, and why the positions on the search view are Search Console's own averages rather than a number you are asked to admire.
A number you are asked to admire
- A position, read on its own
- A count nobody tested before you decided from it
What the screen leads with
- The lead ledger and what each lead became
- Leads checked every morning against the conversions Google counted
- Positions as Search Console's own averages
Which tier does a remodeling contractor start on?
Start with Starter, 7 days free, no card. The first published tier carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, each one a Member or an Admin invited by email from the Team view.
The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine is on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures as every other page.
Can TruLata run it for me?
Yes, two ways. Command is the tier where our team runs the program, scoped per engagement rather than priced on a page. A managed strategy retainer sits on top of any tier and puts the strategy, the optimization and the approvals on our side. Either way the daily change watch reads our writes too, and what we change sits in your account's own change history. The managed page covers both.
TruLata also sells the work itself, as an agency. Marketing for local service businesses is the services hub, with search work, paid search run with a daily account watch and websites, which for a remodeler is the portfolio a homeowner reads before they call.
What a remodeler's screen reads, and how fresh it is.
| What | Where it comes from | How fresh |
|---|---|---|
| Leads | Your site's forms, appended to a lead sheet server-side as they land | Live, newest first |
| Jobs and the job pipeline | Your CRM or booking platform, where you run the business on it | Live; a coming-soon card until the data is trustworthy |
| Reviews, rating, listing performance | Google Business Profile, by a manager invitation you can revoke | Listing performance runs through yesterday; rating and review count carry the stamp of the last pull |
| Ads spend, conversions, cost per conversion | Google Ads, by campaign; change history and user list read daily at 7:05am Eastern | Hours behind intraday |
| Queries, impressions, clicks, average position | Search Console | 2 to 3 days behind; average positions, not a rank tracker |
| Sessions, sources, pages, key events | Google Analytics 4 | Hours behind intraday |
| Fallback snapshot | The nightly bake, every client from one registry | 12:01am Central; a failed pull leaves the previous page up |
The screen loads last night's snapshot the moment you open it and pulls live numbers behind the request when that snapshot is older than five minutes. The header says when the data was pulled. The Refresh button starts a pull that takes anywhere from two seconds to a little over three minutes, reloads the page when the stamp moves, and never shows you an error.
Questions, answered.
Do you count the phone calls a homeowner makes after reading a review?
When your CRM records the call as a lead, and a call-tracking platform you already run connects during setup like any other source with an API. The leads it counts are submissions from your own site's forms, appended to a lead sheet server-side as they land, plus the jobs your CRM or booking platform holds where you run the business on it.
Does it read my CRM or booking platform?
Where the business runs on one, yes: jobs and the job pipeline, live, in the Jobs view, which appears only once the source is connected and shows a coming-soon card until the data is trustworthy. Any CRM with an API connects, reading the pipeline stages and sources; on GoHighLevel from your own sub-account. Our team makes the connection from the inside with access you grant during setup, and you keep every password.
Is there a kitchen and bath version and a whole-home version?
One version serves every remodeler. Every client runs the same engine code, and so does the demo. The views that appear are decided by what is connected rather than by the kind of remodel you sell.
Will it spend my ad budget or email anyone on its own?
A budget or bid change is made within the limits set for your engagement, and it sits in your account's change history where the daily watch reads it. On Command, prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. A request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.
Does it track my rankings for kitchen remodel searches?
It shows what Search Console reports: the queries you appeared for, impressions, clicks and the average position, two to three days behind. Those positions are Search Console's own averages, not a rank tracker. Whether ChatGPT, Gemini, Claude and Grok name you when someone asks who to hire is scored separately by the AI visibility program, at baseline and again as the program moves, and Google's AI Overviews are measured through the search view.
What do I have to set up myself?
Manager invitations on your Google accounts during setup: Analytics, Search Console, Ads and your Business Profile listing, each one revocable in your own console. Our team connects your CRM or booking platform, Stripe, your email platform and your site's forms from the inside with the access you grant.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.