See every move estimate request the day it lands, and which ones became booked moves.

Is this built for a moving company?

Yes. TruLata is built for a moving company that sells local moves, long-distance moves, packing and storage across a service area, and a company with several locations or a commercial moving side fits the same way. The marketing is often the owner's, done between dispatching crews, booking trucks and settling a damage claim, and a company with a marketer on staff reads the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every estimate request is counted from your own site, and one screen shows what happened and what it cost.

A customer shopping for a mover is shopping against a date. They have a closing, a lease end or a start date at a new job, and they compare movers before they pick. They search for movers and the town, read the reviews for the words careful, on time and no surprise charges, and ask for an in-home or virtual estimate. Calling back fast and getting the survey on the calendar is how you stay in the running. A move lead bought from a marketplace is a shared lead, the same household sold to several movers at once, and you are competing with every other mover it was sold to from the first call. A request from your own site's form is yours alone, and it is the kind the Leads view counts. The comparison with bought leads is on mechanism, not on a price we would have to invent.

The calendar is the whole business. Your busy weeks follow the dates your customers are moving on: closings, lease ends and new jobs. A request that sits a day in June can lose the date it wanted. The quieter months are when you can build the work that carries the next busy stretch. So the screen puts each request in front of you the day it lands, with the move type and the page it came from on the row, and asks you one question when you are done with it: what did it become.

What runs while the trucks are out, and what waits for me?

Your Google Ads account is watched every morning. Google Ads search is managed on all tiers: our team runs your search campaigns, and a budget or bid change is made within the limits set for your engagement and lands in your account's own change history. At 7:05 Eastern the ads change watch reads that change history and the account's user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A long-distance campaign that quietly widened its locations or a budget that doubled in May reaches your team the next morning rather than on the invoice.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads: the tracking tag still loads, requests with no GA4 form event, paid requests with no Ads conversion, a campaign that was spending and has gone to zero, and organic traffic with no requests at all. A quote form that broke in the first week of June is flagged the next day, not after a week of peak-season requests went nowhere. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up rather than an empty one.

On Launch, Growth and Command, the content engine researches and drafts on your cadence: what a binding estimate means, how to pack a kitchen, what a long-distance move costs by distance and weight. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search. On Command, the outbound engine sources prospects weekly to the target profile set with you, for example the real estate agents, apartment communities and senior living communities that send moves every month, and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time.

What stays with a person is the judgement: the limits on spend, the price on an estimate, and anything that answers a customer. A content piece with auto-publish off waits as a draft until someone approves it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history. A phone call counts when your CRM records it, and a call-tracking platform you already run connects during setup like any other source with an API.

Which tier fits a moving company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a mover that wants agents, apartment communities and senior living communities sending moves, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the office, the estimator and the owner can each have one. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.