See every estimate request the last storm brought in, counted from your own forms.

Is this built for a tree service company?

Yes. TruLata is built for a tree service company that sells removals, pruning, stump grinding, storm cleanup and arborist assessments across a service area, and a company with several crews or a plant health care side fits the same way. The marketing is often yours, done in the evening after a day in the bucket truck and two estimate walks on the way home, and a company with a marketer on staff reads the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every estimate request is counted from your own site, and one screen shows what happened and what it cost.

A homeowner calls a tree company about a specific tree. A dead oak leaning toward the garage, a limb hanging over the roof, a pine dropping needles in August, three stumps where the lawn should be. They search for the job and the town, they read the reviews on your Business Profile for the words insured and certified arborist, and they ask more than one company to come walk the property. The one who gets the estimate walk has a real chance at the job. A tree removal lead bought from a marketplace is a shared lead, the same homeowner sold to several tree companies at once, and your estimator is one of several trucks in that driveway. A request from your own site's form is yours alone, and it is the kind the Leads view counts. The comparison with bought leads is on mechanism, not on a price we would have to invent.

Storms decide the busy weeks. After a windstorm or an ice storm, a whole street calls on the same morning: a tree on the roof, a limb through the fence, a trunk across the driveway. Other crews compete for the same work, and the homeowner hires whoever answers first and looks trustworthy. The rest of the year runs on planned work, dormant-season pruning in late winter and removals before the next storm season. So the screen puts each request in front of you the day it lands, with the page it came from one click away, and asks you one question when you are done with it: what did it become.

What runs while the crew is up in the canopy, and what waits for me?

Your Google Ads account is watched every morning. Google Ads search is managed on all tiers: our team runs your search campaigns, and a budget or bid change is made within the limits set for your engagement and lands in your account's own change history. At 7:05 Eastern the ads change watch reads that change history and the account's user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. The week after a storm, when searches for emergency tree removal climb, that is what keeps your emergency budget pointed where you put it.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads: the tracking tag still loads, requests with no GA4 form event, paid requests with no Ads conversion, a campaign that was spending and has gone to zero, and organic traffic with no requests at all. So a form that stopped submitting in the middle of storm season is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up rather than an empty one.

On Launch, Growth and Command, the content engine researches and drafts on your cadence: when to prune an oak, what a certified arborist checks on a leaning tree, what stump grinding leaves behind. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search. On Command, the outbound engine sources prospects weekly to the target profile set with you, for example the property managers and homeowner associations that need pruning on a schedule, and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time.

What stays with a person is the judgement: the limits on spend, the price on an estimate, and anything that answers a homeowner. A content piece with auto-publish off waits as a draft until someone approves it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history. A phone call counts when your CRM records it, and a call-tracking platform you already run connects during setup like any other source with an API.

Which tier fits a tree service company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a company that wants property managers and homeowner associations on a pruning schedule, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.