Know which assessment request became a signed client.

Is this built for a managed service provider?

Yes. TruLata is built for an IT managed service provider that supports small and mid-size businesses under a monthly agreement, whether you run fully managed IT, co-managed IT beside an in-house team, or security and backup services on their own. An MSP with several offices, or clients spread across states, fits the same way. The marketing often falls to the founder, fitted in between an onboarding, a server migration and the escalations the help desk could not close, or to a sales lead; an MSP with a marketing hire gets the same screen. Search, ads, content, outbound and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

A business looks for a new IT provider when something gives it a reason. The one person who handled IT leaves, tickets to the current provider sit unanswered, a cyber insurance renewal asks questions about multi-factor sign-in and backups the office cannot answer, a phishing email gets through, or the office moves. The owner, the office manager or the controller searches, reads the service pages and the reviews, and looks for a provider that has supported businesses like theirs. Then they ask for an IT assessment or a consultation, and the sale runs from there: a discovery call, the assessment itself, a findings meeting, a proposal and a signed agreement, with time between each step.

A business whose current provider is good enough is not searching at all, until the day it is not. So an MSP sells two ways at once: the requests your site takes when a business is ready, and the outbound that puts you in front of the right businesses before they are. The screen counts both in people, never in contract value: assessment requests, discovery calls booked and signed clients, next to what the marketing cost. And it keeps the prospect who said not this year on the list, because a long sales cycle is won by still being in front of them when the renewal comes up.

What runs while your techs are on tickets, and what waits for a person?

On Command, the outbound engine sources prospects weekly to the target profile set with you: the titles that buy IT, such as the owner, the office manager, the operations director or the controller, the industries you already support, the company sizes you serve and the region your technicians can reach onsite. Your current clients and past clients on the payment record and your do-not-contact list are suppressed before a word is drafted. Enrichment finds a deliverable address or routes the prospect to a contact-form path, and every draft lands in a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends. The businesses you name as target accounts are researched one by one and always reviewed by a person.

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the managed IT campaign and the security assessment campaign each keep the budget you set for them.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles an owner reads before calling: what an IT assessment covers, how managed and co-managed IT differ, what a cyber insurance questionnaire asks about, what to hand over when you change providers. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or an assessment form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each request goes to the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a managed service provider?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, the one that reaches the businesses that are not searching yet, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the founder, the sales lead and the service manager can each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.