See every service call and panel quote, and what each one became.

Is this built for an electrical contractor?

Yes. It is built for an electrical contractor that sells residential and light commercial work across a territory, and a shop with several vans or a second branch fits the same way. The marketing is often the master electrician's, done after the permit applications are filed and tomorrow's wire and breakers are on the truck, and a shop with an office manager or a marketer on staff gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

Your customers arrive with two kinds of request, and they choose differently. The service call is urgent: a breaker that will not reset, half the kitchen outlets dead, a switch plate that is warm to the touch. The homeowner searches on a phone, checks that you are licensed, reads the reviews on your Business Profile and books whoever looks like they can come today. The project is slower: a 200-amp panel upgrade before a heat pump goes in, a Level 2 charger for the new car in the driveway, a standby generator after the last long outage. Those get compared estimates, a permit and an inspection date, and the homeowner reads your site closely before choosing.

Either one can arrive as a shared lead. A marketplace sells the same EV charger request to several electricians at once, and you are pricing against every one of them from the first call. A request from your own site's form is yours alone, and it is the kind the Leads view counts. The comparison with bought leads is on mechanism, not on a marketplace price we would have to invent. Timing matters most when a home inspection has flagged the panel and the sale has a closing date, so the screen puts each request in front of you the day it lands and asks you one question when you are done with it: what did it become.

What runs while I am in an attic pulling wire, and what waits for a person?

Your Google Ads search campaigns are managed for you on all tiers, and the account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A setting switched on under any login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. When an outage sends generator searches up for a week, that is what keeps the budget pointed at the campaigns you chose.

On Launch, Growth and Command, the content engine researches and drafts on your cadence, and an electrician's topics are the questions a homeowner types before calling: whether a charger needs a panel upgrade first, what a permit and an inspection add to the timeline, what size standby generator a house needs. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for an electrician is often the work that repeats: property managers with turnover and tenant work, general contractors and builders who sub out their electrical, and facility managers with a service contract to give. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a homeowner. A budget or bid change is made within the limits set for your engagement and lands in your account's own change history. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits an electrical contractor?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a shop that wants builder and property manager work beside the residential calls, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.