You ship every sprint. Now your marketing does too.
TruLata is AI marketing software, and software companies run it the way they run the rest of their stack: sign up, connect your accounts, and ask Addy for the work. Demo requests, trials and subscriptions sit on one screen beside the channel that started each one.
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Is TruLata built for a software company?
Yes, when you sell software and your buyers find you online. B2B SaaS, vertical software built for one industry, IT and managed service providers, and app companies that sell to businesses all run the same screen. The conversion is yours to name: a demo request, a trial, a signup, or a subscription that started paying.
The usual moment is familiar. The product ships every two weeks and the pipeline has not moved in a quarter. Demo requests arrive from sources nobody can name. A buyer asks ChatGPT for tools in your category and gets a list with your competitors on it. The founder still writes the launch post and answers the demo form between customer calls.
TruLata takes that work off the founder's desk. It runs search and AI answer visibility, content, paid search and paid social, outbound and email on a schedule, and counts every result on one screen your whole team reads.
What does a software company see first?
The demo requests and the signups. Connect your site's forms and every request lands on the Leads tab newest first, with the page it came from, and you mark each one contacted, won, lost or not a lead.
Revenue reads the way software earns it. Stripe connects read only and shows payments, subscriptions and recurring revenue on the Revenue tab, so a trial that converted shows up beside the channel that started it. Where your pipeline lives in HubSpot, Pipedrive or Insightly, its stages and sources read live.
Around them sit the accounts you already own: Google Analytics 4 with your demo and trial as key events, Search Console queries and positions, Google Ads, Meta and ChatGPT ads spend and cost per conversion, and your Mailchimp, Klaviyo, ActiveCampaign or HubSpot email numbers. A tab appears the moment its source is connected.
Do AI assistants name us when a buyer asks for a tool in our category?
Find out every week. Software buyers now ask ChatGPT, Gemini, Claude, Grok, Manus, Google AI Overviews, Perplexity, Meta AI and DeepSeek for the best tools in a category, for alternatives to a product they already know, and for how to solve the problem your product solves. The AI visibility view asks those engines your buyers' questions and shows which answers name you, and who they name instead.
Then it closes the gap. On Launch, Growth and Command, the content engine writes the article that answers a question the engines skip you on, researched from current sources and filed as a Google Doc in your Drive, and it waits for your approval unless you let it publish on its own. Category pages, comparisons, alternatives and integration guides are the pages a software buyer reads on the way to a demo, and they are the ones the engines quote.
How do we run it without hiring a marketing team?
Ask Addy. She is on every screen of your dashboard and she already sees the one you are on. Ask her where this month's trials came from and what each one cost, to pause the campaign that spent the most with no demos, to write the comparison page against your closest competitor, or to draft replies to your new reviews.
She reads your own numbers before she answers, does the work, and checks with you before anything goes public or spends money. A bigger job, such as researching three competitors and drafting the posts that beat them, keeps going in the background and comes back into the same conversation. You can also email her at addy@trulata.com. What to ask her, tab by tab.
Does it plug into the tools our team already uses?
Yes, and it was built to. Make an API key to send leads in and set outcomes from your own product, get new leads and published posts sent to your tools with webhooks, or connect Zapier, Make, n8n or Pipedream.
Your team can also use TruLata from Claude, ChatGPT or another AI assistant: connect your account once and ask about your leads and numbers from the assistant you already work in. Anything with an API can connect, and every connection is a grant or a key you create and can revoke.
Do we sign up ourselves, or does your team run it?
Either. Most software companies sign up themselves at login.trulata.com/signup, connect Google in a minute, and have their own numbers on the screen within the hour. Plans are Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement, month to month, with no setup fee and nothing metered.
If you would rather hand it over, our team runs TruLata for software companies on the same screen you read. Either way, the live demo shows the whole dashboard on a sample company before you talk to anyone.
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Who fits, and what their screen shows first.
| Company | Fits when | First on the screen |
|---|---|---|
| B2B SaaS | You sell a subscription to businesses and count demos or trials | Demo requests and trials, Stripe subscriptions, AI answers for your category |
| Vertical software | You sell software built for one industry | Demo requests by segment, the industry's own searches and questions, outbound to your target accounts |
| IT and managed service providers | You sell IT services and software to businesses in a region | Consultation requests, your listing and reviews, search and ads |
| Run for you | You want our team to run it | The same screen, with our team doing the work |
A demo request or a signup counts when your site's form sends it to the Leads tab, with the page it came from. A trial or a deal counts where your CRM records it, and a paid conversion shows as a Stripe subscription, read only. Card data is never read.
Questions, answered.
What is the best marketing software for a software company?
One that counts what a software company sells: demo requests, trials and subscriptions, beside the channel that started each. TruLata reads your forms, your CRM and Stripe, runs search, AI answer visibility, ads, content and outbound on a schedule, and puts the results on one screen. You run it by asking Addy.
Can a SaaS founder run marketing without hiring?
Yes, for the scheduled work. TruLata runs Google Ads search on all tiers, AI answer visibility, articles on Launch, Growth and Command, Meta ads on Growth and Command and outbound on Command. You approve what goes public, and Addy does the rest when you ask.
Does TruLata read Stripe?
Yes, read only. Payments, subscriptions and recurring revenue show on the Revenue tab, and your morning briefing and Addy read them too. Card data is never read.
Can we send leads in from our own product?
Yes. Make an API key on the Integrations tab and send leads in and outcomes back, or use webhooks, Zapier, Make, n8n or Pipedream.
How much does it cost?
TruLata publishes its prices: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Every plan is month to month with no setup fee and nothing metered.
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