Your buyers all work in one industry. Be the name that industry hears.
Software built for dentists, contractors, law firms or property managers wins when that industry hears your name everywhere it looks. TruLata runs the searches, AI answers, ads and outbound that reach one industry, and counts every demo request it brings.
Is this built for software that serves one industry?
Yes. Your market is a single industry, or a few, and your buyers are owners and office managers who are busy running their business. They search in their industry's own words, ask AI assistants which software their peers use, and trust what the people around them already run.
That changes what marketing has to do. Broad SaaS keywords bring the wrong visitors. What works is the industry's own vocabulary, the questions its owners ask, and a steady presence in front of the same accounts. TruLata is built around exactly that: questions you set, an audience you define, and every result counted on one screen.
How do we reach an industry that searches in its own words?
Tell TruLata the searches you want to win and who your customers are, in Settings or by telling Addy. The search view reads your Search Console queries, clicks and positions, and the content engine on Launch, Growth and Command writes for the questions that industry asks, filed as Google Docs in your Drive and published once you approve.
The AI visibility view asks ChatGPT, Gemini, Claude, Grok, Manus, Google AI Overviews, Perplexity, Meta AI and DeepSeek the questions an owner in that industry asks, such as the best software for running their kind of business, every week, and shows who the answers name. For each question you are missing, Addy can start the article that answers it.
Can we go after the accounts in that industry directly?
Yes. On Command, prospects are sourced weekly to the profile you describe: the industry, the company size, the titles that sign. Each email leaves from a review-first queue and every send is logged. Replies are classified and shown, and not-interested or bounced addresses are never emailed again.
Paid search and paid social reach the same buyers when they are looking. Google Ads search runs on all tiers and Meta ads on Growth and Command, with every change that spends money waiting for your Approve.
How do we see which segment and channel is working?
Every demo request lands on the Leads tab with the page it came from, so an industry landing page shows exactly what it produced. HubSpot, Pipedrive or Insightly stages read live, and Stripe subscriptions show on the Revenue tab, read only.
Ask Addy which segment brought the most demos this month, or which landing page converts best, and she answers from your own numbers. Ask her to write the next landing page for the segment that is working and she starts it.
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What the screen reads for a vertical software company.
| What | Where it comes from | How fresh |
|---|---|---|
| Demo requests and signups | Your site's forms, sent to the Leads tab with the page each came from | Live as they land |
| Pipeline stages and sources | HubSpot, Pipedrive or Insightly | Live |
| Payments and subscriptions | Stripe, read only | Live |
| Queries, clicks, average position | Search Console | 2 to 3 days behind |
| AI answers for your industry's questions | ChatGPT, Gemini, Claude, Grok, Manus, Google AI Overviews, Perplexity, Meta AI and DeepSeek | Weekly |
| Spend, conversions, cost per conversion | Google Ads and Meta | Hours behind |
A demo request or signup counts when your site's form sends it to the Leads tab. A trial or a deal counts where your CRM records it, and a paid plan shows as a Stripe subscription, read only.
Questions, answered.
How do you market software to one industry?
Speak that industry's language where it searches and asks, and stay in front of the same accounts. TruLata runs the searches and AI answers for your industry's questions, writes the articles that answer them, sources outbound to your target profile, and counts every demo request by the page it came from.
Can TruLata find prospects in a specific industry?
Yes, on Command. You describe the industry, company size and titles, prospects are sourced weekly, and emails leave from a review-first queue with every send logged.
How much does it cost?
TruLata publishes its prices: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Month to month, no setup fee, nothing metered.
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