See which search booked the surgery, not only the consult.

Is this built for a plastic surgery practice?

Yes. It is built for a plastic surgery practice, a surgeon's own practice or a group with several surgeons, one office or several, and a practice with a med spa beside it fits the same way. The marketing may sit with the practice manager, with the patient coordinator who also answers the direct messages, or with a marketing manager, and each of them gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every consultation request is counted from your own site, and one screen shows what happened and what it cost.

A patient takes their time with this decision. They read the procedure pages, the surgeon's training and board certification, and the reviews; they may follow the practice on Instagram; they want to know what the consultation involves, whether financing is offered and how much time away from work to plan for. They ask for a consultation when they are ready, and the page they were reading when they asked is written to the sheet with the request.

That puts several steps between a first visit and a date in the operating room, and it makes the record matter. The consultation request lands on your lead sheet the moment it is sent, yours alone. Your patient coordinator marks it contacted, quoted once the consultation has produced a surgical quote, and won when surgery is booked. So the screen can set a booked surgery against the campaign, the post and the page that started it, rather than judging the ads on clicks.

What runs while the surgeons are operating, and what waits for a person?

On Growth and Command, Facebook and Instagram campaigns run alongside search and are published to Meta through its API, and where we build the ad creative for you, the Creative view appears on your dashboard. Each ad draft shows its image, its copy and its audience before it runs; approve it or ask for changes, and every decision is recorded and reaches our team. Approval sits on the Creative view where you want it, so the surgeon who stands behind every word of an ad reads each one first.

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under any login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so moving spend toward the procedure with open consultation times is a decision with a record behind it.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a patient reads before asking for a consultation: what to ask at a consultation, what board certification means, how financing for a procedure works, how to plan time away from work. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when a surgeon reads every medical sentence before it goes out. On Command, prospects are sourced weekly to the target profile set with you, which for a plastic surgery practice can be the dermatology practices and med spas that refer surgical patients out.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a consultation form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a patient. A content piece with auto-publish off waits as a draft until someone approves it. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Messages to current patients stay with your practice software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a plastic surgery practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Meta ads and the Creative view run on Growth and Command. The content engine runs on Launch, Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the practice manager and the patient coordinator each sign in with their own seat. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.