See every owner lead and rental inquiry, and which ones became doors.

Is this built for a property management company?

Yes. TruLata is built for a property management company that manages single-family rentals, small multifamily, community associations or a mix of them across the area it serves, and a company with several offices fits the same way. The marketing often belongs to the broker who owns the company, done after the owner statements go out and the last maintenance call is dispatched, or to a business development manager who also onboards the new owners; a company with a marketer on staff gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

Three kinds of people fill in your forms, and they want different things. An owner is deciding who to hand a house to: someone who inherited a rental, someone relocating for work who would rather rent the house than sell it, an investor adding another door. They search, read your reviews from tenants and owners side by side, look for what the management fee covers and how you screen tenants, and ask for a rental analysis or a call. A tenant wants one specific home: they find the listing, ask for a showing and apply. An association board is reviewing its current management company and asks for a proposal. The owner is the one who adds doors, so the owner lead is the one the screen puts first.

An owner lead from a directory can be a shared lead, the same owner sent to more than one manager, and the first call starts as a comparison. A rental analysis request from your own site is yours alone, and it is the kind the Leads view counts. The comparison with bought leads is on mechanism, not on a directory price we would have to invent. So the screen puts each owner lead in front of you the day it lands, beside the showing requests and the board proposals, and asks one question when you are done with it: what did it become.

What runs while you are walking a move-out, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine churn aside, and raises a material change made by anyone else the same morning, including the recommendations Google applies on its own. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so the owner campaign and a vacancy campaign each keep the budget you set for them. A new address given access to the account reaches your team the next morning.

On Launch, Growth and Command, the content engine researches and drafts on your cadence the articles an owner reads before calling a manager: how to rent out a house when you relocate, what a management agreement covers, what happens between one tenant moving out and the next moving in. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a property manager is often the people who meet owners before you do: real estate agents whose sellers decide to rent instead, investors buying rentals in your area, and the boards of self-managed associations. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a rental analysis form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers an owner, a tenant or a board. A content piece with auto-publish off waits as a draft until someone approves it. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a property management company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a company that wants agent and association introductions beside the owner searches, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the broker, the business development manager and the leasing lead can each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.