Leads fell because your best Google Ads campaign ran out of budget mid-month, while organic leads held steady. Two competitors now post every week. I drafted two posts and a budget change.
Meet Addy.
Your marketing orchestrator.
Addy splits the work.
works at the same time.
what each one brings back.
Nothing public without your OK.
Addy runs your marketing with a team of agents.
Ask in plain English. Addy reads your numbers, starts as many agents as the work needs, and gets it done inside your TruLata account.
Book a demoHow Addy works
Ask in your own words.
How many leads came in this week and from where. Whether ad spend went up. What your AI visibility score is and the one thing that would raise it. Addy looks every answer up in your account before giving it, and never guesses a number, a name or a date. She is also a button on every screen of your dashboard, and she already sees the screen you are on: ask about this screen. What to ask her, tab by tab.
See every step.
While Addy works, each step shows in plain words, such as Reading your leads or Checking your Google Ads campaigns. You are never staring at a blank box, and you can see exactly what was read.
Big asks get a team.
A request with several parts is split up. Addy starts an agent on each part at the same time, gives every one a full brief, and checks what they bring back before answering you.
Bigger jobs keep going without you.
When the work needs more than a quick answer, Addy keeps going in the background and tells you so. The result comes back into the same conversation, even if you closed the page.
Nothing public without your OK.
Publishing an article, changing a campaign's status or budget, inviting a teammate: each one stops with an Approve and a Decline button. Reading never waits. Doing waits for you.
Not one more AI agent. The one that runs them.
Plenty of tools now sell an AI agent. Addy is the orchestrator: she starts as many agents as the work needs, runs them as one team, and answers to you.
Splits the work
A request with several parts becomes several jobs: every campaign checked, two months compared across sources, competitors researched, posts drafted.
Briefs each agent
Every agent gets a full brief and the same account data your dashboard reads, so no part of the answer is built on a guess.
Runs them at once
The parts run at the same time instead of one after another, so a question that touches five channels comes back as one answer.
Checks before answering
Addy reads what each agent brings back before you see it. If one part could not be read, the answer says which part.
Big jobs never stall in a chat window. When the work needs more than a quick answer, Addy keeps going in the background and brings the result back to the same conversation, even if you have closed the page. Everything Addy changes shows up right where you would look for it: the lead, the campaign, the post.
Give Addy one real question about your business in a 15 minute demo.
Book a demo Start a 7-day free trialAnswers, and the work behind them.
Reads. Your leads, search and AI visibility results, ads, social, email and analytics, from your own account. Ask for fresh numbers and Addy asks the dashboard to pull them.
Does. Mark a lead won or lost, add a lead that came in by phone, save your business details, start an article or publish one, invite a teammate, pause or resume a Google Ads or Meta campaign, change a daily budget.
Acts as you. Each person gets their own access key, kept private to that person, so Addy can do exactly what that person can do on the dashboard and nothing more. A viewer gets answers and no actions.
Remembers. One conversation per person per account, kept across visits. Addy knows who is typing, and only ever sees your account.
Full details, including what needs your OK and how fresh each number is, are on the Addy product page.
Questions, answered.
What is an AI agent, and how is Addy different?
An AI agent is software that takes a goal and carries out the steps itself, using tools and data, instead of only answering a question. Addy is the orchestrator inside TruLata: she splits your request into parts, starts an agent on each part at the same time, checks what each one brings back, and gives you one answer. Anything public, or anything that moves money, waits for your OK.
How do AI agents work in marketing?
Inside TruLata, each agent reads from your own accounts, such as your leads, Google Ads, Search Console, analytics, social and email, and acts through each platform's own connection. A lead's status changes on the lead, a campaign change lands in that ad platform's change history, and an article lands in your posts, exactly where it would if you made the change yourself.
How do I use AI in my marketing without learning a new tool?
Ask Addy in plain English, the way you would ask a person. Why did leads drop this month, which campaign brings the cheapest leads, draft two posts about spring service. Addy looks the answer up in your account, never guesses a number, and does the work you ask for.
Will AI replace my marketing team?
For a service business without a marketing team, Addy and TruLata do the day-to-day work a team would do, and our team runs it with you. Where you have a marketer, TruLata becomes the place they run everything from, with Addy doing the legwork. Either way, a person approves anything public or anything that spends money.
Is it safe to let an AI agent run my ads?
Addy reads freely and waits for you before acting. Publishing an article, changing a campaign's status or budget, creating a Meta campaign, inviting a teammate and adding a lead each stop with an Approve and a Decline button. Addy acts with your own role, so she can do exactly what you can do on the dashboard and nothing more.
Is ChatGPT an AI agent like Addy?
ChatGPT is a general assistant. Addy is built into your TruLata account: she reads your own leads, ads and search numbers, starts agents on the work, and acts in your connected accounts with your role and your approval. Each conversation opens exactly one account, and Addy never mentions another TruLata customer.
How much does an AI marketing agent cost?
Addy is part of TruLata, which is billed flat monthly, month to month, with nothing metered per question or per agent. The pricing page shows which plans include Addy and what each plan costs.
See how it would run
for your business.
15 minutes with TruLata. We show you what your marketing brings in, what each lead costs, and what we would change first.
Pick a time right here: no card, and no contract to see it. Rather try it alone first? Start a 7-day free trial. See pricing.
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