Know which search sent the first clean, and which request became a recurring client.

Is this built for a cleaning company?

Yes. It is built for a cleaning company that sells house cleaning, commercial cleaning or both across a territory, and a company with several teams or a separate janitorial division fits the same way. The marketing is often the owner's, done after tomorrow's schedule is built and this morning's sick call is covered, and a company with an office manager or a marketer gets the same screen. Search, ads, content and the counting run on a schedule whether or not anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

A household chooses a cleaning company on trust, because it is handing over a key or a door code to people who will be inside while nobody is home. The search is house cleaning and the town, and what decides it is the reviews on your Business Profile, whether you are bonded and insured, whether the same team comes each time, and a clear price for the first clean. That first clean is usually a deep clean, and it is an audition: the household that is happy with it goes weekly, every other week or monthly, and the request is worth judging by the recurring client it became rather than the one visit. The calendar has its own peaks: move-out cleans at the end of every month when leases end, spring cleaning, and the deep cleans booked before the holidays.

Commercial work is chosen differently. An office manager, a property manager or a practice administrator asks for a walkthrough, a scope and a contract for nightly or three-times-a-week service, and that account rarely starts from a phone search at 9pm. A marketplace, meanwhile, sells the same deep-clean request to several cleaning companies at once, and you are quoting against every one of them before you have seen the house. A request from your own site's form is yours alone, and it is the kind the Leads view counts. The comparison with bought leads is on mechanism, not on a marketplace price we would have to invent.

What runs while my teams are out cleaning, and what waits for a person?

Your Google Ads search campaigns are managed for you on all tiers, and the account is watched every morning. At 7:05 Eastern the ads change watch reads your account's change history and its user list, sorts our own writes and routine noise from material changes made by anyone else, and raises the material ones the same morning, including the recommendations Google applies on its own. A budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so the push on move-out cleaning at the end of the month and the push on holiday deep cleans in November each have a decision behind them.

On Launch, Growth and Command, the content engine researches and drafts on your cadence, and a cleaning company's topics are the questions a household asks before booking: what a deep clean includes that a standard clean does not, how often a house with pets needs cleaning, what a landlord checks at a move-out inspection. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Growth and Command, Meta ads are managed alongside search, and the Creative view appears where we run paid social.

On Command, the outbound engine sources prospects weekly to the target profile set with you, and for a cleaning company that profile is the commercial account: office managers, property managers with unit turnovers, medical and dental practices, and facility leads with a janitorial contract coming up. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases each send, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested and bounced addresses are suppressed from further sends.

Every day at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a quote form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a household or a facility manager. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each one reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a cleaning company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a company that wants office and property manager contracts beside the house cleaning, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.