Replace five logins with one all-in-one marketing platform, built for a service business with no marketing department.

Which channels run inside the TruLata Marketing Command Center?

Search. The search view reads Search Console for queries, impressions, clicks and average position against your keyword set. A position there is Search Console's average for that query, not a daily check. Answer-engine visibility is scored across ChatGPT, Gemini, Claude and Grok, each through its own API, at baseline and again as the program moves. A blank answer from an engine is a measurement error and leaves the denominator; it is never scored as a miss. Google AI Overviews are measured through the search view.

Ads. Google Ads search is managed on all tiers. Campaigns run for you, and a change watch reads the account's change history and its list of users at 7:05am Eastern every day, and sorts our own writes from material changes made by anyone else. In one 29-day window across the accounts we map it read 337 change events; 291 were our own writes and 21 were material. Meta ads run alongside search on Growth and Command.

Content. On Launch, Growth and Command, each topic passes a demand gate on real search volume and how occupied the live results already are. Each piece cites current sources, carries a generated featured image and is filed as a Google Doc in your Drive. Publishing on its own or waiting for your approval is a setting on your instance.

Outbound. On Command, prospects are sourced weekly to your target profile, and enrichment finds a deliverable address or routes the prospect to a contact-form path. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

Email. Your email flows are built with you in weeks three and four of setup. The email view reads ActiveCampaign campaign statistics live, where you send through it; ActiveCampaign is the email platform we connect today. Nothing on the screen sends.

How do the views report onto one board?

The Overview is the board. Headline metrics sit across the top, each naming its window; click one and it opens to its value, its change and its window. Program goals sit under them, each with a progress bar and an on-target mark. Below that, the pipeline funnel stage by stage, revenue by channel with each channel's share where the source of a sale is recorded, and every workstream in a grid with its status and its latest figure. Click a workstream and its view opens.

Each view names its source and its window, so a number never floats. The search view says Search Console. The ads view says Google Ads. The Leads view says which forms it counts. Views appear only when their source is connected: Jobs only with your CRM or booking platform, Creative only where we run paid social.

Read the cards against each other, because that is the point of one board. Ad spend beside form leads is the pair to watch. On one account, past tense and unnamed, a recommendation Google applied on its own switched an AI-driven setting on across three search campaigns in one second under a client staff login. It ran 26 days. Impressions rose roughly five times, cost rose 65 percent week over week, conversions stayed flat. Five consoles show five numbers. One board shows the pair.

The board has a floor, too. A fallback snapshot bakes at 12:01am Central; a failed pull or a failed syntax check leaves the previous page up, so you never open an empty or broken page.

How does it compare with a stack of point tools?

On mechanism, not on adjectives. A stack is a search tool, an ads console, a content tool, an email tool, a review tool and a social scheduler, each with its own login, its own export and its own idea of a lead. You do the joining, at night, in a spreadsheet. Here is the comparison on the four questions that decide it.

Who does the work. In a stack, you do, between tools. Here, engines run the scheduled work: prospects sourced weekly, content on your cadence, an ads watch every morning at 7:05 Eastern. A person does the judged work, and the record shows who did what.

What you can see. A stack shows one channel per tab, each on its own window. Here, one screen shows every connected channel for a named window, stamped with when it was pulled, and each card opens to its value, its change and its window.

What happens to the data. A stack keeps each channel's record inside that tool's account. Here, every Google connection is a manager invitation you revoke in your own console, each lead is a row your own forms appended to your lead sheet, and every piece of content is filed as a Google Doc in your Drive as it is made.

What it costs on our published tiers. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Starter carries the Command Center, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets; Launch adds the content engine; Growth adds Meta ads; Command adds the outbound engine, ad creatives and your full marketing team, always on. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Every tier is month to month and nothing is metered. Commit for a year and pay 20 to 25 percent less each month. We publish no figure for any point tool.

Before you compare on price, open demo.trulata.com. No form, the same engine code every client runs, a fictional company with illustrative numbers. Click a headline metric and confirm it opens with its value, its change and its window.