The first hot week decides the year. Know what it brought in, from your own forms.

Why does the first hot week decide an HVAC company's year?

Because that is when the replacement decisions get made. A homeowner calls on a no-cool day with an old condenser, and the visit that starts as a repair ends as a changeout with an install date on it. The same week fills the install calendar for the month, and whichever company the homeowner found first gets the ticket. A service agreement sold on that visit brings the truck back on a schedule, which is what carries a shop through the shoulder months when the phone goes quiet. At many shops the owner runs dispatch, the office runs the books, and the marketing happens at 9pm when it happens at all.

That is the business TruLata is built for. It is built for a company that sells a service across a territory, whoever runs the marketing. Where the owner does it at 9pm, that marketing moves onto a schedule: search, ads, content, outbound and email run whether or not anyone had the evening for them. The usual alternatives are a shared lead from a marketplace, which other contractors also bought, an agency retainer you cannot see inside, or doing it yourself between calls. TruLata is one screen that reads the accounts you already have, counts the leads your own forms produce, where they feed the lead sheet, and runs the watches on a schedule whether anyone is at a desk. The page for a business with no marketing team covers the same split from the owner's seat.

What runs while my crew is out on calls, and what waits for me?

The watching, the drafting and the counting run on a schedule whether anyone is at a desk. On all tiers, our team runs your search campaigns, and every morning at 7:05 Eastern the ads change watch reads your account's change history and its user list and sorts what it finds: our own writes, routine noise, and material changes made by anyone else, including the recommendations Google applies on its own. A setting switched on under any login, or a new address given access to the account, reaches your team the morning after it happens. The user list is read directly, because a change to who can see your account does not log as a change event. Every morning at 7:20 Eastern, on an instance whose forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads: the tracking tag still loads, leads with no GA4 form event, paid leads with no Ads conversion, a campaign that has gone dark, and a form that has gone quiet.

On Launch, Growth and Command, the content engine researches and drafts on your cadence. A topic passes only when real search volume and what already occupies the result page justify it, the research step cites current sources, the dedupe reads the titles actually published on your site, and each piece is filed as a Google Doc in your own Drive with a featured image. Publishing waits for your approval, or auto-publish runs as a per-client setting. On Growth and Command, Meta ads are managed alongside search, and the Social view reads page and social metrics where Meta is connected, on Meta's schedule. On Command, prospects are sourced weekly to the target profile set with you, property managers or builders if commercial maintenance contracts are the goal, and every draft lands in a review-first queue: a person releases it, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Every night at 12:01 Central a fallback snapshot is baked, and the page refreshes when you open it.

Anything that spends money stays within limits set with you. Budget and bid changes are made within the limits set for your engagement and land in your account's own change history, and on all tiers our team runs the account. A reply to a prospect email is classified and shown, and not-interested and bounced addresses are suppressed. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change. Each request lands with your team and is logged, and a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits an HVAC company?

Start where the reads are. The entry tier carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for a company that wants commercial maintenance contracts and not only residential calls, is on Command. The top tier adds the outbound engine, social media management and your full marketing team, always on. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command.

Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month at a flat monthly figure, and committing annually takes twenty percent off the monthly. That is worth counting backward from the first hot week. The pricing page carries the same figures.